Do you have a large roster of contacts in your free-trial database, with only a small number converting into paying customers? You're not alone. According to the 2013 SoftLetter SaaS report, 66 percent of companies have a free-trial-to-paying-customer conversion rate of 25 percent or less (mostly less). You want to become more like Beats Music, the subscription music streaming service that, Bloomberg reports, has converted 70 percent of their free-trial customers to paid subscribers in 2014 thus far. We can help: