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Product Packaging, checked. Guerrilla Marketing, checked. Outdoor Advertising, umm... unchecked.

We have covered almost all topics related to promotion be it product packaging or guerrilla marketing on the E-junkie blog but one topic that we somehow skipped is outdoor advertising.

Outdoor advertising is promoting one's brand outside the TV or the newspaper or magazine pages. There's a very thin-line between guerrilla marketing and outdoor advertising, so don't confuse the two (the former includes all low-cost unconventional means of promoting a brand like street art or graffiti, sticker bombing and flash mobs while the latter can and can't be a part of a brand's guerrilla marketing strategy).