Your landing page's load time (or your whole site's load time) is an interesting success metric when it comes to online business. The funny thing about it is that it's not that obvious at first when you start searching for possible areas for improvement.

Your monitoring mechanisms won't even show you this as a metric to focus on. However, the load time is indeed crucial for conversion.

This time, let's look into load times more closely and talk about some of the common methods of improving a slow landing page.

First of all, I hope that you're using WordPress as the platform to run your whole affiliate site. WordPress is by far the best, most popular, and the easiest to use system out there. It's also what I'm focusing on in this post.

Shopping season is in full swing and so are digital marketers loaded with all kinds of marketing tactics that quite frankly can get pretty annoying. According to Google, online shopping should be as easy as shopping in real life, people should be able to pick what they need from digital shelf as easily as from a shelf in a supermarket.

To make this point a little more clearer (specially for online sellers), Google Analytics has shared few videos demonstrating how online shopping feels like in real life. They highlight all the wrong steps taken by digital marketers who hope to sell more items and in the process end up frustrating a potential customer. The obstacles created from finding a product on a website to checking out are too many; while most steps are imperative to authenticate a transaction but there are couple of steps that can eliminated for a better customer experience.