This is a guest post by Trevor Ginn, who is an entrepreneur and blogger, he lives in Bethnal Green London, UK. His internet baby store, Hello Baby, is unashamedly unoriginal, though, at least in his opinion, well executed. He is also a consultant at Vendlab and you can follow his exploits on twitter @trevorginn.

Many people, when starting a business, think that it is important, for their self esteem if nothing else, to launch an interesting, innovative company which will take the world by storm.Unfortunately not many businesses can be as exciting and successful as Facebook or Google and most entrepreneurs would do much better if they set their sights a little lower.