If the rumors are to be believed Google might soon release a new algorithm update and this time it would be called Zebra, a merchant quality update.

Every time when Google releases a new update things change especially for those whose very livelihood depends on their position in the search rankings in Google. The most recent was the Hummingbird, Google's new search algorithm. Though Hummingbird didn't do much damage but the Penguin and Panda updates were a killer.