WhatsApp is a cross-platform messaging app that is immensely popular among the youth and businesspersons alike. This cross functionality simply means that people with Nokia, Blackberry, Android and iPhone handsets can message each other in a hassle free manner.
With a staggering fan following of more than 200 million, the app users send a record 20 million messages in a single day's span. The company is touted to be bigger than Twitter with Europe and India being the major user landscape. In fact rumors mills are abuzz that Google and Facebook are likely acquisition candidates for the firm.
Keeping in line with its popularity, the firm announced on its blog that it is releasing new version of the app on iPhone. Their business model is incorporating two major changes this time around: