Guest blog post by Matthew
Yeoman, social media analyst over at Devumi.com.
Twitter is a social platform based on 140 characters being allowed per message sent. You’d think it would be easy and that you could do no wrong with that simplicity. The reality, however, is quite different.
Brands have made many mistakes
on Twitter. Some are more obvious, like the time the @Chryslerautos account dropped an f-bomb. Others are a bit more
subtle, and that’s what I’ll be looking at in this article.









