Loading

The Importance of Mobile Design

Posted: 12/29/2014
Guest blog post by Ivan Serrano

With nearly seven billion mobile subscriptions in the world, mobile is taking over the way business owners manage and promote their business.

The average smartphone user spends nearly three hours on their device. While most of this time is spent using mobile apps, 22 minutes of this time is used on mobile websites. That means online businesses need to make certain their current website is optimized for all those mobile device users. people are spending more time with their mobile devices. If you haven’t created a mobile design for your online business website, it’s time to get started. Here are five mobile design tips for the modern business...

1. Create a responsive design.

Consumers are using a variety of mobile devices to access the mobile web. Whether it’s from a smartphone or tablet, people want to be able to access the Internet wherever they go.

When creating a mobile website, it’s important to creating a responsive design. Responsive designs mean creating a website that can fit the screen size of any device. This makes it easier for people to view your website without having to distort their viewing.

2. Keep the design neat.

One of the most important elements of a mobile web design is its layout. Make sure your mobile design is clean, concise, and easy to navigate. Consumers don’t want to have to pinch the screen in order to read text. It’s also important not to overwhelm your visitors with lots of graphics and videos. A cluttered mobile design can make it difficult for your visitors to navigate and interact with your website.

3. Utilize the features of mobile devices.

Nearly every smartphone and tablet can take photos, record video and audience, and utilize location tracking services. As you create your mobile design, think about the features your audience will be using. For example, if you know your customers will want to access your website on-the-go for business locations, you’ll want to use the GPS feature of mobile devices. This is a great way to boost engagement with your customers when they visit your mobile website.

4. Create a fast mobile design.

Four out of five mobile users use their smartphone to make purchasing decisions and find store locations. This is why it’s crucial for businesses to create a mobile website that will improve the overall shopping experience for their customers.

When creating a mobile design, it’s important to be innovative without overloading your website with too much information. This is why it’s important to use Java and CSS with caution as you design your mobile website.

It’s also important to take into the consideration the type of networks your audience will be using when they access your website. Keep in mind that most people are still using 3G networks or WiFi connections to view mobile content. Make sure you create content that’s optimized for these networks so visitors aren’t slowed down by photos or videos loading each time they view your website.

5. Make important information easy to find.

One of the most important elements of a mobile design is making sure its user-friendly. Especially if your target audience is constantly on-the-go, you want to make sure important information about your business is easy to find. When you create your design, make it easy for customers to find your phone number, email, address, and FAQ section. This will improve the overall customer experience for your visitors.

If you haven’t created a mobile design for your business, it should be the next step you take when updating your website. By following these tips, you’ll be able to create a mobile design that’s easy for your customers to navigate.



What are your best mobile design tips? Tweet us about them. 
Related Posts with Thumbnails

1 Response to 'The Importance of Mobile Design'

  1. E-junkie Said,
    https://e-junkieinfo.blogspot.com/2014/12/the-importance-of-mobile-design.html?showComment=1427437145482#c9166707134445060054'> March 26, 2015 at 11:19 PM

    It is really important because design is also reflect the technology and people always looks for good design, that is why manufacturer of phones are really compete on design quality and durability because this 3 key will make the phone more useful and to make last.

     

Post a Comment