A backlink is simply one hyperlink from one webpage to another. Backlinks are one of the most effective ways to increase your page rankings and search engine optimization (SEO). By displaying other webpage hyperlinks that link to your post, you can work your way up to page one on the Google search engine. This strategy will benefit your company and significantly increase brand exposure. Consider the following steps to help you develop high quality backlinks that will enhance your page ranking results.
1. Develop high quality content that is original.
It is important to stand out and create great content that people have never seen before. Create content that is concise, condensed and visual. Viewers are more likely to engage in your content if it is brief and to the point. Don’t beat around the bush by writing a blog that is lengthy and could potentially be published as a novel. Include photos and videos that tell a story to get your point across. Typically, web viewers take 3-5 seconds to decide whether or not they want to stay on your page. Compose high quality content that will pass “The Blink Test” and grab your viewers’ attention, making them want to stay on your page.
2. Submit your blogs to high authority sites.
Consider quality over quantity when submitting your blogs to sites. While having backlinks on many different sites is a good thing, it is a lot more beneficial if the sites that have backlinks to your blog are high authority websites that are highly ranked. This will allow more people to view your blog and potentially gain more backlinks from those viewers. Another great way to increase your SEO is to submit your articles to guest blog sites. Guest blog sites display your submitted blogs, along with other relevant blogs from a variety of authors on one site. This method is one of the best waysto earn your blog higher rankings on Google.
3. Share your blogs on social media.
Your main goal as a blogger is to go viral - the more exposure the better. Networking is imperative when it comes to establishing credibility and gain publicity. Share your blogs on all social media platforms and encourage your followers to share your post(s). This alone gives a myriad of individuals the opportunity to see your blog and share it with others, leading to more exposure and higher rankings.
4. Network and develop relationships with other bloggers.
By creating relationships with bloggers who compose relevant content, you will have the opportunity to increase your SEO. Interact with these bloggers by commenting on their posts and providing testimonials that include your link. Oftentimes, bloggers will reciprocate and link back to you.
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