Since the advent of the World Wide Web, corporates, civil society, organizations, institutions and individuals have reaped the benefits of connectivity and fast transmission of information. It has served as a cash cow for individuals and organizations, whether in Billions of dollars or minute quantities .The need to improve one’s presence in the internet is pegged on hits generated and traffic that has high monetary rewards. Advertisers equally capitalize on the web to generate new customers and loyalty of old customers.

The need to increase web traffic is financially motivated, given the end results. It is a well-documented fact that most websites are constantly coming up with innovative ways to solicit for new visitors. While some may have the financial clout, other website owners may not be similarly blessed. So how does one increase web traffic?

The solution to this boils down to being creative and shrewd in the management of websites. Human beings by nature are curious, generating obvious or cliché material may not generally generate much hype, let alone hits by visitors.

Presence

It is a fact that for one to generate traffic, originality is the key. No visitor wants to be subjected to information that they already have. It defeats logic to visit a website that will only give you information that is already in public. However, new information not only generates interest but can guarantee constant visits. However, this comes with a disclaimer; failure to add new content can amount to loss of already captured clientele and visitors. Take the example of a website having a specific original article on its main page. Upon being uploaded, the page generates massive hits and visitors, this continues up to a plateau phase where the number of hits per day remains constant. With time, this number starts to decline, partly owing to the spontaneous spread of the information through third party accounts, other websites having juicier stories that capture the attention of potential visitors. To avoid this dip, a website owner can resort to daily, weekly or hourly web uploads to satisfy the ever information hungry visitors. This not only maintains old visitors, but generates content attractive to new visitors.

Out sourcing writers/content generators

The greatest undoing for most website owners is failure to generate content. This can be easily overcome by soliciting the help of outsourcing firms. These firms often have ambitious and hardworking writers who can match the needs of the site.

Use of Videos

Not every person is an avid reader; some visitors consider it drab to go through long pages of articles. The key to spicing up the website is addition of videos. They often summarize information and often take less physical page space. This is particularly important in young visitors or busy visitors who might not have enough time to read through.

Contests

Competition is engraved in the human DNA; it is based on this that traffic can be tapped. Bragging rights coupled with the allure of financial rewards is enough motivation to start that massive exodus to your website.

Use of the links and backlinks

One simple way to increase web traffic is by redirects. Judging the huge numbers in social media giants like Facebook, Twitter and Instagram, a shrewd web manager would see the potential these platforms hold. One simple way is the use of links in these platforms that quickly lead users to the said website. The other advantage is when one user does this notification to friends often pops up, and who can predict the next move by friend of the new visitors.

Search Engine Optimization

Usually when a person types a key word in a search engine, a list of options always present themselves. This is based on the words considered important in the sentence. For a website that optimizes its key words there is a high probability that it may just be top of the list of a search result. However it is important to note that while some search engines list based on payments made, certain engines have independent listing criteria. This should however not be confused with adverts that often come up before listings.

Increasing web traffic is a matter of necessity than need. Otherwise, there wouldn’t be any need to have a website. The need to provide useful information, consistently dictates constant changes in the web content to cater for visitors’ needs.
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Author Bio
This article has been written by Jeffery Benson. You can follow him on Twitter @jbensontips.