With the use of technology the behavior of users and customers has changed. This makes it clear that only the addition of digital elements into the existing business processes, in order to optimize them is not enough. It is the customer experience and the audience that have to be in the center of the digital strategy.

Ready to become digital?

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital.

While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.

A recent report by Forbes about the future of the digital business highlights the need for digital processing, and warns companies and traders that a gradual approach is no longer sufficient. This report confirms the position that in most cases it is a mistake to think that digital technology works best when integrated only in the core activities, rather than being perceived as a comprehensive strategy.

Let's take a look at why your business needs a digital transformation, and what are the strategic advantages of digital incorporation.

Why a digital transformation?

There is a key reason that companies in all industries must use digital resources, and this is down to the radical change in consumer behavior. A change that is characterized as:

• The sophistication and availability of digital technologies
• Social media has created a new type of customer
• Customers have more technology in their hands than ever before, with the range of smartphones, tablets and mobile devices constantly evolving
• The client is now more connected and can now investigate and review products and services online long before making contact with the brand, without the help of their sales team. This marks a decisive shift in power in favor of customers

The time consumers spend in front of their laptops, tablets and mobile phones is the same spent watching TV in 2014 for the first time in history.

This tells us that the use of digital technology is transforming the traditional landscape and reveals two important things:

• The digital transformation involves the incorporation of digital technologies at all levels and functions of your business.
• And the goal of the transformation must always improve the experience of users and customers.

What aspects and structures from the business point of view must be considered in the process of digital transformation? There are a number of components that must be prepared to be discussed, but above all, customers have to be the backbone of the digital strategy. It is the customer experience and the audience that have to be in the center of the digital strategy, in order to achieve a customer centric approach when it comes to the digitization of the company.

There is no reason why it should be seen as an attainable goal only for large companies with teams of experts program. The process of digital transformation is important regardless of the size or type of business. Digital transformation is reaching critical to businesses of all types and sizes; although a comprehensive approach is key.

But all projects have to be broken down into manageable steps, and the digital transformation is no exception. This should be managed and structured into manageable dimensions enabling it to maintain control, timelines, and cost objectives.

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Article by Jose Capelo from http://www.marketingquery.com/