The number of mobile users are increasing each day and keeping a pace with our increased mobile dependability the uses of smartphones are increasing. As a result people are more comfortable now searching information via mobile than searching internet by PC or laptop.

For natural reason mobile integration of websites has become a dire necessity for pulling traffic. In fact unless a website is mobile synchronized it is not possible to create a robust web presence. And therefore, it is a burning question that how to optimize a website for mobile search? Not only website should look synchronized on all devices but should also be best SEO and Usability wise. So here is few tips to consider while designing and SEOing website for Mobile Searches.



Now from the point of its usability you have to follow a few essential requirements for making a website perfectly mobile optimized. These are:

• You should always have a responsive website design so that it can be viewed perfectly in any device against any type of resolution. Even Google recommends this.
• The content of the mobile optimized website should be to-the-point and peppy; it should not have unnecessary lengthy content which may bounce the concentration of the site visitor. 
• Mobile version should have only important sections of website, as mobile visitors do not like scrolling much.
• The website must contain highly visible call to actions, so visitor is motivated to take required action easily.
• Most of mobile users search websites for extracting local information; therefore for mobile optimization it is important to include relevant local information like physical street address, city and state name’s, store location, and phone numbers for complete information.
• It is better if the use of flash or Java is avoided: iPhones have captured a major portion of mobile market and as Apple products do not support Flash, if you use flash in your website a considerable number potential customers will not be able to access your site. Similarly some smart phones do not support Java, so it’s pointless to use java programs as well. 
• It is better not to use pop-up windows because navigating between multiple tabs and new windows on a mobile can be intimidating, as it will slow down the loading time.
• It is better if the reader/visitor is advised how to go back to the main menu.

SEO Requirements: a few recommendations

In order to make website mobile optimized you need to check if these search optimization tips are properly followed: these are the mobile SEO needs.

• Title tags are to be maximum 45 characters, as Google Search Engine Result Page (SERPs) in mobile device shows only about 45 characters of title tag in snippet.
•  Meta description for each of the products/services has to be informative and crisp.
• Use of bullet points, drop down menu, and pre populated fields will make the navigation easier, which is ideally perfect for mobile optimization.
• High ranking matters most for mobile optimized sites because users mostly check 1st- 4th number sites of the first page.
• Compact XHTML or HTML mobile files need to be presented on your mobile site.
• Website should have postal address with zip code and local phone number to gain better rankings for local keywords.
• It is very important to configure your website in such a way that same content is served to mobile user and Google's mobile bot. Else Google might think it as cloaking.
• One should check and ensure, in case of mobile optimized sites, that the videos uploaded in websites are playing properly on most of the devices available: otherwise, another smart solution for enhancing the availability of videos on mobile sites is to get the video transcript uploaded on all devices for extra support for smartphone users.

A few mobile users’ limitation

In order to make a website mobile optimized you must remember some mobile limitations:

• Frequent scrolling in webpage is not preferred by the mobile users in general, 
• It is better if the images are rendered on a percentage basis not entirely on pixel basis,
• Mobile users should have the facility to access the desktop version of the website too as.
• Irrelevant cross links are one of the common problems of browsing mobile version of a website. It is essential to check that the links provided on a mobile website is rightly linked to correct relevant page.

While planning for a mobile optimized site you must take care of these issues.  Following these tips might be time taking but right implementation will surely procure good result.

Author Bio
This article is written by Altaf, a Founder and Partner of Eminent InfoWeb LLP. He is passionate about Web Analytics, but is handsomely experienced with Search Engine Marketing, Social Media Marketing and Usability Analysis.