What image comes in your mind when you hear Disney, McDonald or Nike? It must be the castle, the yellow colored 'M' in a special font and the Tick mark respectively. Yes you guessed it right, it is the logo which strikes our mind the first when we hear about a well known brand. It is an important component of brand identity. The company or the brand represents itself through its logo. It is the prime identifiable visual element which has the most retaining value for the customer.

The basic necessities of an ideal is that it should directly reflect the brand or the company. It should convey the intended message very clearly.  A professionally designed logo is very important for promotional activities. A logo is designed using appropriate proportions of measurements. They need to be exactly the same everywhere the logo is displayed. Each and every small details including the colors, positioning, size need to go well when put together and also suit the purpose.

A logo to be successful needs not to be complex. Simple graphics can do wonders if used appropriately. Who can miss to recognize a brand as famous as Nike with just curvy tick mark as it logo. Every one knows that the famous Apple logo is just an apple drawn in silhouette. What makes it different is the bitten part. Other details like the gestures portrayed also make a difference like the bird in Twitter logo is positioned as if taking a flight which leaves a positive impact.

A logo is highly responsible for creating an image for a particular brand. Here are some examples of  creatively and wisely designed logos. Scroll down to have a look at them and you will surely agree that a logo plays a great role in creating an impact.










So what was the impact on you of these brands by their respective logos? Which one among the all that you have come across have you liked the most? Share your thoughts with us in the comments section below.

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