Social networking is one of the top ways that people, small businesses, and even large corporations and institutions are using to promote and advertise themselves in our technology driven world. If you already have your website but aren't seeing a great deal of traffic, starting a website page on Facebook can direct traffic back to your website or just give you the business you need through Facebook itself.

Facebook is probably the biggest name in social networking, and not having a part in that is a mistake!

Why should I promote my business through Facebook?

• Become part of a huge social networking family
Facebook has users around the globe. Having a page on Facebook gives you the opportunity to easily connect with people that you cannot connect with in any other way.

• Easy way to keep your customers up to date on new products or events
By having the option to make posts each time you update something on your Facebook, you are keeping your customers up to date on what you are offering all the time!  They can subscribe to your Facebook to keep abreast of all comings and goings of your business!  Instead of having to create a blog post every time you change something, you can post about it briefly on Facebook and no one will have to visit your website to see that there is something new being offered.

• Easy way for clients or customers to get in touch with you
If there is a question about a product or service you provide, Facebook users can easily send you a message asking more questions and you can reply at your leisure. In addition, you can pick times of day for a representative to stay online and use the feature of Facebook Chat so that you can directly talk to customers and have their needs met.

• Makes you money by attracting new clients with share
With a Facebook page you will start out with the group of people who have used your services, and they will give you free Facebook likes. However, you can also establish a rapport with the friends on their friend list because you are proven to offer trustworthy and quality services.

• Allows you to advertise your business for a fee
Facebook also gives the option to feature ads on their website, which can put your business out there for all to see. They do charge a fee for this.

What are some important things to do to promote my business through Facebook?

• Don't over post.
If you start posting too many times a day, people are eventually going to either remove you from their page, hide you from their page, or stop looking at what you post.  Keep it to a minimum of one post a day, or every other day if you can manage it.

• Use pictures!
People love to see pictures!  If you are posting about a new product that was added, throw in a picture of the item so that people can see what's being offered.  This is one of the fastest ways that new items spread on Facebook-through image sharing!

• Post at normal times of day
Don't make your posts in the middle of the night when they will go unseen.   Wait until a mid-afternoon time slot when people might be taking down time to peruse their Facebooks.

• Post useful information
Don't post things just to post. People don't want to hear about what you had for breakfast.  Instead, make sure you are giving them important updates so that when they see you post something, they pay attention!

Starting to build your reputation on Facebook can prove to be a long process because it takes some work to get started. You can look at websites that offer help getting things like free Facebook likes and that will accelerate the process greatly!  Before you know it, your Facebook page will be earning you a return on your investment and you will be working from home!