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We all want easy information as fast as possible. Realistically, if an employer is looking to find fast information about someone, they're going to let Google do some dirty work--not search for the pristine résumé they've been presented with. And if your résumé does, in fact, show some impressive accomplishments, Google is the go-to fact checker for those who like to embellish their qualifications. It will paint a more accurate picture of who you really are. It goes without saying that you want everyone to see your good side.

The importance of ranking high in Google's list of search results is huge. Page one receives 89.71 percent of all click-through traffic, while the second page receives 4.37 percent. It's clear that people recognize the credibility of a top-ranking site. Search engine optimization (SEO) can be used strategically so that your most attractive sites (blog, personal website, online portfolio, etc.) are moved up in search ranking results. You can control what people find when they search for you, be it a potential employer, admissions counselor, or a future girlfriend. Sites like BrandYourself enable users to fill the first page of Google search results with positive links so you can leave the best impression possible.  Now the power is in your hands to make sure your unfavorable results (sometimes that college arrest catches up to you) will be buried under your best ones.

Beat that blind date or future employer to the punch and make sure you're being presented as accurately and attractively as possible. Just like your résumé, it's up to you to make sure they're finding the best possible you. Take charge!

Author Bio 
This article is written by Kayla Bibeau from Fueled, an award winning mobile app design and development house based in New York and London.

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