Facebook has acquired another start-up called Branch and its sister service, Potluck.

Branch is start-up based in New York that offers multiple social discussion tools. Branch's co-founder Josh Miller broke the news on Facebook through a post.

"We will be forming Facebook's Conversations group, based in New York City, with the goal of helping people connect with others around their interests. Their pitch to us was: 'Build Branch at Facebook scale!"

If the sources are to believed Facebook acquired Branch and Potluck at $15 million.

Miller started working on Branch Media two years ago and launched it's first product Branch in early 2013 and Potluck another service by Branch was recently launched and is an iPhone app that lets users find out what is happening around the and talk about it with friends.

One thing that Miller made clear in through his announcement is that both Branch and Potluck would "live on outside of Facebook". Let's see how long do they manage to because the history of acquisitions has something else to say.

There are two unique things about this acquisition -

1. Branch raised an amount of $2 million from some high-profile investors and one of them was The Obvious Corporation which was created by Twitter co-founders Evan Williams and Biz Stone.


2. Jelly, a just launched Q&A app by Twitter co-founder Biz stone was the first to announce this news. A user shared this question - "What happened [to] Branch? The company has been quiet. Are they focusing on the Potluck app now?"

Here is an screenshot -


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