We are about to enter the last week of December and for an online retailer this is the most testing time because with the New Year the holiday shopping would come to an end and so would all his efforts. But the brightside of it is the post-holiday sales that takes place in the month of January and in case you haven't yet come up with any strategy for that period then its high time you should.

Post-holiday sales are no different from the holiday sales, the same strategies and everything. But if you stay behind or take the post-holiday period lightly you might stay behind or your post-holiday sales might drop off.

Here are 5 tips that would help you boost post holiday sales:

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1. No stopping on the marketing

As we move into the Christmas week i.e. the last week of the year, most retailers put their holiday marketing strategies on hold until the next holiday season. If you are looking for post-holiday sales then it's high time you should stop doing that. Keep your email, search, social media and other marketing strategies on. Why?

The buying hasn't stop, your customers are still in the buying mode. You can call it the last minute shopping, cashing in on gift cards and certificates or just spending the cash that they have received during the holidays.

So keep on shooting emails, sharing the discounts or coupons codes that you are offering and everything else that you have been doing so far.

2. Acknowledge the holiday shoppers with special deals and offers

Send your loyal customers and holiday shoppers follow-up emails, thank them for making a purchase from your online shop and offer them special deals or offers.

3. Run a fun post-holiday contest 

Keep your customers entertained, run some contests or polls on your website or Facebook page. You can ask your customers to share their Holiday experiences/funny story or ask them to share images of the worst or the weirdest holiday gift that they have received. In return offer them exclusive offers acknowledging their participation.

4. Launch a new product or service.

If you want your customers to be hooked on to your site even after the holidays then launch a new product or service during that time. You can start promoting the product or service during the last week of the year, this way you can keep your customers interested and this would also help you ensure that there is no drop in your January sales.

5. Target and reward mobile shoppers

Offer exclusive deals and items to your mobile shoppers or encourage mobile shopping by offering special mobile coupon code.

What's are your thoughts about the post-holiday period? Should the retailers focus on that period as well? Leave us your comments below.

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