Google+ was launched during the summer of 2011 and since then it has long been struggling to come in the limelight in the social media-blogosphere. Trying hard to share the same space with both Facebook and Twitter.

Google+ has done a lot of things to attract new and keep the existing users hooked on to it. And I must admit it is has done a great job.

So in case you are a social media marketer who is looking to capatalize the social media-blogoshere by focusing on Google+.

Many of us have already included Google+ in our social media strategy but the tough deal is getting a hang of it. Being active and influencing fan and followers.


What most people don't know about Google+ is that it has over 359 million active users - this really makes it one really important player of your social media strategy that you must include.

Need more reasons why you should include Google+ in your social media strategy. Here are 8 things that you must consider:

1. Claim Authorship With Your Personal Google+ Profile

The best way to authenticate the content you publish is to associate it with your name.
You can claim Google+ authorship in two simple steps:

a. Create a Google+ Profile - Fill in all your details and upload your headshot.
b. Go to plus.google.com/authorship, sign up with your email and click on the verification link you recieve and you are done :)

This would also help you create more visiblity in search results and become an authority writer.

2. Connect your website/blog with your Google+ page

Make sure to connect your website/blog with your Google+ page.

Add a Google+ badge to your website/blog. This would not only make you direct your website/blog fans and followers directly to your Google+ page and at the same time making it easy for the new visitors to follow you without leaving your website/blog.

3. Use hashtags

Hashtags are the most in-thing. With everyone jumping on the hashtag wagon, using hashtags is a great tactics to get more exposure.

Just make sure that you select hashtags that reflect the content you are sharing.

4. Use bigger and better photos 

The Google+ cover photos have become bigger and better. So now you have a larger canvas to use in order to attract your new followers.

You can use that space to brand your business - showcase new products, promote new deals and offers, talk about your next projects and much more.

5. Organize Google+ Hangouts

The best thing about organizing Google+ Hangouts is that its lets your reach your audience and at the same time talk about important things pertaining to your business or the services you offer, at an absolutely free cost.

Google+ hangouts can be used for a variety of things like panel discussions, webinars, meetings, etc.

6. Google+ communities

If you want more and lasting brand visibility for your business then make sure to become a part of Various Google+ communities in your niche and be an active participant there. But remember one thing SPAM is a total no no!

If possible create one of your own and attract people, start discussions ask people to put forth their views.

If you think Google+ should also be one active part of your social media strategy just like Facebook and Twitter then just follow the above 6 tips and create more brand visibility for your business using Google+Your Turn

What are your thought? How does Google+ fit in your social media strategy? Share your thoughts in the comment section below.

Stay tuned for more social media tips and updates from E-junkie.