A training program? By Facebook?
We said it right. You read it right too.
Start To Success is a little known help arm that exists in Facebook's bootcamp. It's been there for over a year now.
Aimed to help small businesses market and advertise their business better through Facebook, it is a strictly advisory-based training program officially headed by Facebook experts. It is designed as a training regimen, spread over a duration of 4 weeks for businesses across Europe, Middle East and Africa. The fine print, however is that you should be a first time Facebook advertiser with a basic advertising budget to get started.
So if you are a start up, new to the Facebook's business arena, how can you start availing this business tool? Well here's how you can begin.
Firstly, sign up on the official Programm page, providing company details, especially a valid phone number and e-mail address. This is key since the advisors will be in direct contact with your team via these mediums.
Although the official listing stating that the program is free of charge; just don't be lulled so easily. Once enrolled, the businesses are eligible for a free ad credit. However the entailing advertising budget includes a $50 per day amount for the first 28 days of the program.
Over the span of 4 weeks, the Facebook experts assure that businesses will hone their skills in these particular areas:
1. Understanding their marketing goals and create specific advertising strategy thereon.
2. By positively engaging with the target audience, engagement shall be upped considerably. This may include the kind of content that is shared or analyzing the existing data metrics to find the ebbs and tides.
3. Once the loopholes have been identified, developing short and long term solutions, tailor-made for your business will be charted out.
4. Learning to follow the trajectory of your advertising campaign by optimizing the ROI (return to investment).
Over the span of 4 weeks, the Facebook experts assure that businesses will hone their skills in these particular areas:
1. Understanding their marketing goals and create specific advertising strategy thereon.
2. By positively engaging with the target audience, engagement shall be upped considerably. This may include the kind of content that is shared or analyzing the existing data metrics to find the ebbs and tides.
3. Once the loopholes have been identified, developing short and long term solutions, tailor-made for your business will be charted out.
4. Learning to follow the trajectory of your advertising campaign by optimizing the ROI (return to investment).
The risks are many. The training program may nor may not succeed in providing the most apt solution to you but will ceratinly motivate you do a self-introspection certainly.
To take a holistic view of the solutions provided by Facebook, we can certainly conclude that small businesses are increasingly being taken under the wing by big players. This move comes in collaboration with the US Chamber of Commerce and National Federation of Independent Business who have committed themselves to educate the existing marketer community. A start has been made, but the road ahead is long still. Small businesses need all kinds of support from both governmental and non-governmental avenues, keeping in view the diversity and economic value it adds to the business fraternity.
If you haven't experimented with Facebook advertising so far, would you consider doing it now under expert hands? Let us know by leaving a comment below.
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