When a writer holds the pen or scribbles something on the notepad of his computer, he wants to write what he visualizes in his mind. When he portrays it down, his creativity and art try to hold the image so that it becomes easier for the readers to understand what the writer is trying to say.

However, a common question that strikes our mind often - Does the reader understand what the writer is trying to convey?

When you see the actual picture of a writer’s imagination through illustrations, you tend to differ as your imagination fails to match with him. Well, if a writer tends to provide the suitable sketch of his imagination in the form of photo, picture or graphics, will you be able to visualize better?

Yes, visualization helps to grasp the content easily.

Social network too has joined the race of visualization. It is the popular mode of communication and their visual pins helps to increase traffic. Pinterest is a visual social network, currently the talk of the town.

It was in 2010 when Pinterest owner Ben Silbermann started it as an experimental pinboard. However, in a couple of years, it has grown up to be the effective chord for the business across the global destination.

Pinterest harps on the following motto – “If your pictures aren't good enough, you aren't close enough.”

The leading brands are thus making the most out of Pinterest - Coca Cola, Target, Nike, etc. Pinterest are one size fit for all business types. It is the potential game changer social media network for business.
So here, in this blog you will find 5 exclusive tips to help your business ride the Pinterest wave and drive huge traffic to the website.

TOP FIVE WAYS TO DRIVE TRAFFIC BY PINTEREST

Make your brand discoverable in an environment where you tend to meet customer who prefers to curate the inspirational sources. Thus, Pinterest, tend to share those visual stories on board which a customer prefers to curate.

How will you share the right kind of visuals to drive high traffic?

1. Verification of your social account on Pinterest

This is the first step to start driving traffic towards your website. You have to create ample opportunity to attract visitors. Access the Pinterest analytics to keep a check on your regular visit. If you verify the account, it helps to make your website URL more visible on your Pinterest page. It creates a red clickable link placing a check mark beside it.

This helps to boost the engagement, SEO measurements and web traffic to your site. Make sure that the website is able to convert the prospective visitors into your customer.

2. SEO related keywords will help to define your business

Pinterest gives you the scope to describe your business and communicate with your followers who you are and what you can preferably do for them. You just get 200 characters to describe yourself, and it is enough to share a short Bio of your company.

Take advantage of this descriptive copy. You can use keywords in the midst of it to make your website rank in the popular search engines. Search engines index these pages. Do connect your account with Twitter and Facebook to share your pins across all the social networks.

3. Rich descriptions for your pins

Pinterest is the abode of crafty and innovative ideas. (Of course, it should be. After all women are more on Pinterest. And women mean creativity). Some of factors like the Pinterest’s search algorithm are not yet clear, so you have to be careful about the descriptions. When you pin contents, keep in mind that the followers must find you easily, so use the most searched keywords in your description. Make sure that you mention the brand name.

You must think about the hashtags in this situation. Hashtags is a popular practice on Twitter and Instagram. However, at Pinterest it is not yet a mainstream use. Descriptions do not mean writing novels. You should write down crafty phrases to encourage a repin from your follower.

4. Remember Google is keeping an eye on you

Well, people it times to learn an important lesson. Pinned images of your product do not just live within the Pinterest, Google, Bing and other popular search engines indexes them. If you like to maximize discoverability in these search engines, make certain that your images have a descriptive file name, containing terms for which you want your content to rank. Search engines will soon index the image based on its name. Do make sure that it is specific and relevant. If you want to ensure success via search, check the close association between content and SEO teams you have for your brand. This is also the popular way to enable content marketing strategy in the social networks.

5. Start sharing and get social

We all know that Pinterest is a social community, so you have to make the most use of it by engaging followers often. How will you engage your followers? You have to interact with them, repin, follow, like, and comment on other followers pins.

The game that will win all the charm for your business is being social. Pinterest gives you the choice to add board contributors by editing a selected board and allows you to add the Pinterest account of your follower. These interactions look simple, but help to build bigger relationships and increase your following.

Go visual with Pinterest and drive huge traffic. All you need is to implement these five strategies to start pinning to hit large in business.

Author Bio
Olivia Nester is a social networking expert working with a Direct Response Telesales Services Company based in Canada and in the USA. She prefers to use the possible social networks to drive potential leads. Presently she is monitoring the website traffic on behalf of the company to generate potential customers and high business ROI for the clients.