While the papparazzi inundated the London sidewalks to capture the Royal couple during their glitzy wedding back in 2011, the same act continues now that the Prince has been delivered safe and sound.
According to the data assertions by the Centre for Retail Research in UK, "Consumer spending on baby-inspired festivities and sales of royal-themed paraphernalia is expected to come in at $386 million. By comparison, UK retailers raked in some $795 million during the Royal wedding celebrations".
The notorious online gaming site Ladbrokes is said to have taken in 50,000 bets on the name of the Prince. Politics and economy aside, even the 41-gun shots at the Tower of London was a rejoicing gimmick for the English crowds who cherish the centuries old monarchy with pride unbound. In a nutshell, The Royals are live-wire sales in perpetuity.
Including the media industry, print-n-publishing businesses, the retailing community has the most to gain out of the situation by rolling out exclusive Royal-heir merchandise this Season. In fact, just to take a memory trip, royal-themed weddings became all the rage in the U.S following Prince William and Kate Middleton's nuptials. Given the gala moment this time around, businesses across the Ocean, are likely to benefit from marketing royal themed products.
We stumbled upon some interesting businesses that are milking out the Prince George Alexander Louis' name already. Have a look :
1. Magnificent Babies
The New-York based infant clothing firm founded by Lauren Levy earns a $1 million turnover annually. A true Royals fan, Levy launched her "Heir Is Born" collection that includes inspired royal baby materials like blankets, bibs, caps, footwear and patterned gowns in the colors of the British flag. Collaborating with a designers in Europe, Levy launched her limited 10,000 units collection on Amazon.com, Destination Maternity, Diapers.com Buy Buy Baby and Neiman Marcus this July.
2. Ainscough Crane Hire
Well calling your child the Prince's namesake or starting a business with a Royal sounding name is something that is accepted. But Ainscough, U.K's largest Crane hire service took their royalmania to the next level. The crane hiring firm honored the royal baby with a souvenir crane named George Alexander Louis.
Well calling your child the Prince's namesake or starting a business with a Royal sounding name is something that is accepted. But Ainscough, U.K's largest Crane hire service took their royalmania to the next level. The crane hiring firm honored the royal baby with a souvenir crane named George Alexander Louis.
3. Fix Beauty Bar
The Upper East Side, New York based hair and beauty salon, listed a exclusive $15 pale blue Union Jack manicure to its customers celebrating the royal child's birth.
The Upper East Side, New York based hair and beauty salon, listed a exclusive $15 pale blue Union Jack manicure to its customers celebrating the royal child's birth.
4. Krispy Kreme
One of the most popular eateries in U.K, Krispy Kreme's special royal treat donuts are sure selling fine. They launched the ad campaign weeks before the birth of Prince George, with tiny footprints iced on the donut. All I can say right now is 'Its Royal TEMPTATION!
One of the most popular eateries in U.K, Krispy Kreme's special royal treat donuts are sure selling fine. They launched the ad campaign weeks before the birth of Prince George, with tiny footprints iced on the donut. All I can say right now is 'Its Royal TEMPTATION!
5. Cock & Bull
Cock & Bull, a fine dining restrobar too did fire its Royal Fans beagle by flagging the "It's a Boy" banners alongwith the exclusive on-the-house "The Royal Blueberry" cocktail, made out of BullDog gin and fresh blueberries. The drink is a new addition to their menu priced at $8.06 denoting the Prince's weight.
Cock & Bull, a fine dining restrobar too did fire its Royal Fans beagle by flagging the "It's a Boy" banners alongwith the exclusive on-the-house "The Royal Blueberry" cocktail, made out of BullDog gin and fresh blueberries. The drink is a new addition to their menu priced at $8.06 denoting the Prince's weight.
6. gDiapers
This Oregon firm that is known to design disposable eco friendly diapers for newborns, just brought out their gRegal pants in the royal purple shade with a embedded crown. Kelli McCee, the firm's communications manager informs that the fetish for this $24.99 gPant is equally viral on both sides of the Atlantic.
This Oregon firm that is known to design disposable eco friendly diapers for newborns, just brought out their gRegal pants in the royal purple shade with a embedded crown. Kelli McCee, the firm's communications manager informs that the fetish for this $24.99 gPant is equally viral on both sides of the Atlantic.
7. Jones Wood Foundry
Jones Wood Foundry is out selling the "royal baby shower lunch" this whole week with coronation chicken sandwich, a pot of tea and their signature HRH(His Royal Highness) cocktail made out of Champagne, Lillet and Lemon.
Jones Wood Foundry is out selling the "royal baby shower lunch" this whole week with coronation chicken sandwich, a pot of tea and their signature HRH(His Royal Highness) cocktail made out of Champagne, Lillet and Lemon.
8. Biscuiteers
Founders Harriet Hastings and Stevie Congdon inspired by their London visit started this online gifting service in 2007 with the mission of "why send flowers when you can send biscuits instead?" Their exclusive fashion 'collections' are used in press launches, ice place names and biscuit card invitations/party bags. Their Royal Baby Biscuit Tin is a limited edition that includes a silver spoon and "regal rattle" cookies.
Founders Harriet Hastings and Stevie Congdon inspired by their London visit started this online gifting service in 2007 with the mission of "why send flowers when you can send biscuits instead?" Their exclusive fashion 'collections' are used in press launches, ice place names and biscuit card invitations/party bags. Their Royal Baby Biscuit Tin is a limited edition that includes a silver spoon and "regal rattle" cookies.
The Royal baby mania is going onsong. The Royal Family members, for reasons good and bad, stand out as marketing material worth millions of dollars.
We wish the couple our heartiest congratulations. And welcome #RoyalBaby !Do leave us your thoughts and comments about the this 'royal business' in the comments section below.
For more interesting reads daily, follow E-junkie on Facebook.
Post a Comment