This six second wonder could actually be your latest prop in the marketing bandwagon.
Twitter's viral nature is already known to most of us. Added to its popularity and tag name, Vine is taking after its mentoring platform. It was reportedly the most sought after app on iPhone in this year's April was used by 2.8% of the users compared to other video making services like SocialCam and Viddy.
Video marketing using videos and graphics is the latest snap in the tech town. The greatest area to bank upon is advertising. One does not need a big string budget to get started. In fact no budget at all when it comes to using Vine. All you need to do is download the app on your smartphone and dabble with creative ideas as and when they hit you. Small and timely doses of these "mini ads" will help you personalize your business as well as keep the customers informed of your plans.
According to a study by the Interactive Advertising Bureau, almost 44% customers recollected what they saw in a short 10-15 second mobile ads usually. Imagine with Vine's 6 second magic, the results could be even better!
Now that we all agree that Vine is the next big thing in the video marketing arena, here are some tips you could surely use to grab customer attention:
1. Behind-the-scenes
Knowing who one is dealing with is the first cog in building a trust partnership. When it comes to business, clients are as keen to know about the brands as the brands are about their customers. It's a two way relationship. Making short videos of employees working on projects, the Company's day out trips or stress busting group activities, interviews of CEO and managers, can go a long way in creating that web of trust and engagement surely.
Recently WeWork did something like a reproduction of the Harlem Shake phenomena on Vine.
2. Product Display
If you want to really to take the market by storm, we suggest go for visual content. You can now use Vine to make short teaser videos of your existing and launch products, shout alerts on deals, discounts and end-of-the season sale even. A great example in the case is Tacos. This past March, Taco's floated their latest item on their menu - Cool Ranch Doritos Locos Tacos with an animated video. People have already begun innovating, you should get going too!
3. Interaction
Customer interaction is key to the success of any business partnership. After all the whole exercise would be pointless unless the customers are engaged into the process, right? As a small business you can always use the wonder Vine to host contests, giveaways or even have live conversations with your audience. Moreover one can also strengthen the trust factor by having tutorials, product demos and redressal videos too.
When Vine was launched, it was pushed straight into the heart of a hack controversy. But look what it is doing today. The real lesson to take from Vine's mounting success is time is a crucial factor in the larger set of things. You may have plans galore, but only a well planned strategy and market timing will ultimately ensure how long you are going to stay. Moreover, innovation holds the key.
We hope that businesses will take forth the idea of video marketing to new heights with Vine.
You can tell us your innovative video marketing ideas and tips too. Leave a comment in the section below.
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