In fact, this past week, I stumbled across disclaimer notices on some Facebook pages I subscribe to, stating that the posts shall be visible to subscribed followers but not on the Page. The glitch was a minor technical fault but it surely rattled the daylights of many Facebook pages and their admins.
If you are a business with a Facebook page (that makes everyone of us!), more's the problem. To share a valuable piece of information here. According to a 2012 data, nearly 40% of the time spent on Facebook goes to the News Feed as compared to a paltry 27% in 2011.
The heart of the issue lies in Facebook's algorithm - EdgeRank. It is complex to understand and decode. The algorithm is used by Facebook to ascertain 'where' and 'what' posts, that are shared by individuals appear on the News Feed. It basically consists of three variables- Affinity, Weight and Time Decay.
While it is certainly difficult to comprehend the algorithmic nitty gritties, Facebook's News Feed Product Manager- Will Cathart, tried to simply the whole working process to be easily understood.
According to Will, since the nature of content shared on the Facebook is so vast, it likewise generates two kinds of interactions:
1. Personal Interaction - This centres around the affinity of the content with the author and the type of posts they write.
2. Network Reaction - Simply put, it includes the end product of sharing i.e comments, both positive and negative.
We hope that you as businesses take note of the importance of News Feed and its role in consumer interaction more seriously, after this post. We wish all of you the best of luck.
Let us know your thoughts by leaving a comment below.
For more interesting infographics and data tidbits, stay tuned to E-junkie regularly.
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