What I found today was absolutely mind-blowing. 3D infographics that are taller than human beings used in a shareholder's meeting!
What this means is that these so-called infographics are actually installations, that still serve the same function as digitally accessible infographics do- they represent data and analytics pictographically.
Soon, is a Belgium-based studio who believe in doing things the big way. In this case too, they did just that! A firm that is noted for creating visual identities and environmental graphics, they were approached for an interesting project - designing the annual report of Ablynx company in a creative way!
Their client Ablynx is a research firm that specializes in the study of biotechnology and nanobodies. They had a shareholder's meeting lined up and lots of big data and metrics to present. So rather than going the usual way of calling a board meeting or a business luncheon, they decided to make the session interesting. That's how they approached Soon.
The studio - Soon, has in the past done many innovative projects. In fact, recently they opened a sister studio -The Blackboard, which exclusively uses chalk as a medium of working.
Ablynx's project, titled as the Infographic XXXL and rightly so, the artists decided to do some awesome handiwork by blowing up actual statistics and graphs. The result is that instead of studying old pie charts, hardcore data numbers or bar graphs, the company's shareholders got to see some artistically presented data in 3D style. The art studio has created human-sized bars and hold ups that can be easily installed and altered to represent the firm's data.
Worked on by a team of eight designers and assisted by a few interns, it was Phoebe De Corte who actually designed these infographics while Bi Schutte captured them in his camera. What's more interesting is that their agency is located in a train station with a huge cellar at their disposal to store their project materials safely.
Jim van Raemdonck, the studio's Creative Director shares,"We were thinking about the different materials we could use, when one of our designers Phoebe found some examples of infographics previously created with paper. I realized that we couldn't just make them this again. We decided to produce them using recycled wood and play with the scale of the graphics instead."
Have a look at the team working on this project below.
Interesting, aren't they? The buzz around "Big Data" doing the rounds in the industry, Soon's installations add a peppy touch to the old style business meets. What do you think? Leave us a comment if you found this data representation technique innovative.
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