If you're a small business owner struggling hard to boost your website's traffic then you need to read on.

For any business it's very important to connect with its target audience. And this is where social media comes into the picture.

Social media is a low-cost option for marketing one's brand and with n-number of social media networks like Facebook, Twitter, etc. available, it becomes more easy for any brand to connect with its target audience.

But the question here is, how do you measure your social media success?

The answer pretty obvious is your website's traffic.

As a business owner, we ought to make our social media strategies around our website because at the end of the day we all want to make our brand known and our business to do good.

With approximately 665 million daily active users Facebook, today has become a very significant medium for any brand to connect with its target audience.

Let's say Facebook humanizes your brand!

However, driving traffic to one's website from one's Facebook page is no piece of cake. Even after, making proper social media strategies, many businesses fail to boost their website's traffic through Facebook.

Here are a few tips to boost your website's traffic from your Facebook page:

1) Complete your 'About' page

The first and the most important thing for any business owner is to completely fill the 'About' page and don't forget to mention your website's URL in the description of your company. This makes it easy for a visitor to visit your website, directly.

You can even use the 'About' page for promotion. If you are running a giveaway or a contest on your website you can use the 'About' space for its promotion.


2) Remember what pleases the eye, pleases the mind

It's been a year since Facebook went the Timeline way and still there are so many brands who haven't used this format the way Facebook wants them to.

The USP of the Timeline format is the Cover Photo, the mirror to your brand.

Your Facebook Page's cover photo should reflect your brand. DON'T add URLs and words like sale, like, contact or share in the cover photo. Instead, place your logo or your tagline in the cover photo.

Note - Make your page visually appealing!


3) Always have a strategy

Just don't blindly share anything and everything on your Facebook page. Do a thorough research of your target audience and share content accordingly. Also remember the niche of your website, while sharing content on your Facebook Page.

It's advisable that where ever possible, make sure that you're including your website's link in all your Facebook posts. Otherwise, what is the point of having a Facebook page!


4) Be creative with content

The most effective and efficient way to drive traffic from your Facebook page to your website is by sharing interesting and good-to-know content on your page. Whether you're sharing posts from your blog or talking about your products or services. This would definitely prompt your fans to visit your website and share your content further to their networks.

Also keep in mind that sharing the same type of content on your Facebook page makes it monotonous. Your fans might UNLIKE you!


5) Be active and post regularly

Remember, never leave your page dead for even a day. This affects both your page's 'Reach' and 'Talking about this' and your website's traffic.

Post at least once a day but don't create SPAM!

Find and target other related Facebook pages to get more direct traffic.


6) Build super fans

Interact with your fans more often and answer their questions. Ask them for regular feedback and suggestions. Whatever you do, make sure that you're involving your fans.

Note - DON'T delete negative comments. Any publicity is good publicity!

Host contests and giveaways on your Facebook page or website. This is one of the best and the quickest way to build super fans.


7) Brand your page with Apps

Apps are those little boxes that appear on the right-hand side of your Facebook page, just below your cover photo and next to your 'About' section. These are much more visible and you can even put your best apps in the first row. You can direct your fans to different pages like a newsletter sign-up or a contest page.


8) Monitor your page's insights

While you're busy following the above 7 tips, don't forget to monitor your Facebook page's insights from time to time. You can use the interaction metrics to check what is working and not working for your website on Facebook and also make sure to check what is the conversion rate of the traffic coming to your website from Facebook.

Well, these are just a few tips that have a sure shot at driving traffic from your Facebook page to your website. We hope you find these tips useful.

Do you promote your website through your Facebook page? Share your experience so far with us in the comment section below.

Stay tuned for more tips and how-tos from E-junkie.