LinkedIn is a highly beneficial means to augment your business prospects, especially now since the social networking site has been totally revamped.

Without much ado, here are the choicest tips and tricks to help boost your LinkedIn business profile and overall popularity:

1. Make Your Profile As Informative As Possible

The more your profile is populated with relevant data - the better will be the business outcome. Hence ascertain that your formal business profile contains the following information:

1. Your qualifications and experience.


2. Your line of specialization.


3. Your contact details.


4. If you're managing a business - the name and complete address of your venture; branch details; descriptions of its services or products; and particulars regarding its web site and internet pages.

For greatest effect, ensure that the filled content is smartly written, grammatically correct, and convincing. You would also do well to associate your business profile with your personal profile for heightened conspicuousness.

2. Upgrade to a Paid Profile

Maintaining a paid profile presents several advantages albeit at a small price starting from around USD 20 monthly. A paid LinkedIn business profile will allow you to:

1. Search more effectively across the network. You'll be able to view complete member profiles, view entire names of your third-rung contacts, utilize advanced business search, and also be provided with 5 customized (saved) searches.


2. Procure 15 complimentary introductions and up to 3 in Mails.


3. Learn about all persons who've viewed your profile (useful for lead generation).


4. Employ personalized settings including privacy options.


5. Make use of the in-house Organizer – this tool facilitates division of your LinkedIn network into five discrete categories for smoother correspondence and control.

3. Compose a Winning Headline

For best results, make your profile headline appealing and amenable to SEO (search engine optimization). Your headline should instantly engage the readers and persuade them to view your embedded content. Researching what your potential customers or clients are searching for and framing your headline accordingly is a prudent move.

4. Become Active On LinkedIn Answers 

"LinkedIn Answers" is an advantageous technique of manifesting your expertise and business acumen. This special LinkedIn section permits you to view and resolve common posers experienced by other members. By participating in the forum and successfully answering their questions you can remarkably increase your cachet.

5. Use LinkedIn Sections Wisely

LinkedIn allows you to extend your profile via customizable sections with an aim to swiftly garner prospective buyers. The sections, whose functionality is present below the "Summary" section, can comprise diverse fields such as experience, certifications, and courses taken. Ascertain, however, that the added sections are succinct (to avoid a bloated profile) and pertinent to your business or profession.

6. Harness the All-New Company Pages

The refurbished "Company Pages" can truly further your profile as they facilitate:

1. Manifestation of your logo and brand.


2. Advertisement of your products and services (by means of distinctive on-screen displays).


3. Usage of attractive multimedia including YouTube content.


4. Hiring of personnel.


5. Viewing and analysis of marketing data enabling you to dramatically improve your business potential.

7. Amend Invariably

By modifying your business profile including its URL habitually, you'll be able to display fresh and relevant content at all times.

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