SEO has undergone some massive changes in the past couple of years. But this is not going to stop. There are some huge changes expected to take place in 2013. Last year's changes had many top rankers gasping for air and the similar changes are also expected this year. The attempt is to provide the users with authentic search results and also pushing the websites to generate natural backlinks. These changes will push SEO experts to generate quality content and quality links.
After the changes in 2012, SEO experts are finding it hard to generate backlinks for their websites. But even the little that they generate is now quality links and that will have a positive effect on their search engine rankings. These changes in rules have also affected a lot of companies in a bad way. Many have incurred huge losses and are battling to get back to the top. There are a few changes that are expected to take place in 2013. Let's have a look at some of these possible changes.
More Power to Mobile
Millions are already using their mobile phones to surf the internet. According to studies, one third of the total searches come from the mobile platform. So for any business it is important that they capitalize on this traffic by having websites that are mobile compatible. It is expected that in 2013 more importance will be given to mobile and tablet devices. So for any website it will become important to be active on the mobile platform. So if you want to gain more traffic than your websites must have cross platform compatibility.
Google+ Expected to Rise
It is true that it would be difficult for any social networking site to beat the monster of Facebook. But Google is expected to do everything to give Facebook a run for its money. Google have already invested a lot into Google+ and are also trying to push businesses and users in different ways so that more people would be interested to join Google+. Being a Google product you might find them giving more weightage to backlinks from Google+.
Content Will Always Be King
The search engines will always give more value to fresh and unique content at all times. This focus will never change and it is not expected to change in 2013. If you are putting quality content out there, you can expect your rankings to improve. It should always be the practice for any SEO expert. So if you are using unique and quality content you will find the way to the top sooner or later.
Google's New Disavow Tool
The tool basically collected the data on the backlinks that websites would have but in this new year we can expect them to use this tool for much more than backlink data collection. This toll is expected to be used as a filter for links and that way Google will be able to track spam websites and also be able to cut down on the low quality backlinks that are generated. So only the quality links will get more value and the others will not be of any help.
Lot will depend upon Author Rank
Reputation will matter a lot when it comes to your rankings. If you are a blogger a lot might depend upon the authorship and the quality of the content. Genuine and unique content will always tops the results. Google can assess you with the Author Rank and that will determine your rankings. If you manage to have a good reputation you will find more favor in the rankings otherwise you might have to struggle to get to the top.
Author Bio
Daniel is a digital marketing manager associated with a professional web design outsourcing company. In addition, He writes for numerous blogs and his favorite topics are web design, website development, mobile apps, social media and inspirational articles. Follow him on Facebook @VITEB.
Thanks for information seo changes and nice article..
www.grbrains.com
I like your post but I want to add something, what I personally feel about SEO these days is you've to forget about the link building, it will be good only for shorter period of time but in the longer run you've to move on and you've to introduce the unique ways of marketing for your website the more you think about link building the more you will be hit by the Google updates. Work for making better SUX on your site that's all
Definitely unique content is not just the fresh information, but also the relevant keyword and title for that content. And it is hard to provide the fresh all time. So by collecting information from different places and by write in own words, this can be helpful in creation of the unique content. And also the daily news can be the unique content of our site.
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