- Page Rank
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Anytime your prospect is searching for your product or services online, part of the prerequisite being used by Google to position you on the search engine is the number of those pages linking back to your website. Hence, the more you increase in back link from each of your social media account, the more chances you have to get to the first page in Google search.
- Enhance Turnover
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Social media are effective platform to reach out to uncountable number of existing and potential customers as regard the new offers, products or services. In other word, social media enables your customers to get informed about promotions and even build your list for possible leads.
- Branding
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With pictures, you can easily and quickly create a brand with social media with additional flexibility and little or no restrictions when compared to those images being posted at you site.
- It engages customers
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Obviously, this is one of the simplest and cheapest approaches for keeping your customers engaged. It creates effective communication between you and the customers.
- Cost
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Whereas, radio and TV ads, print and billboard are not without cost, almost all the social media are free of charge.
While reputation management is definitely one of your most valuable assets that builds, sustains or regain business and individual integrity online, here are some helpful dos and don'ts which will always produce productive results:
1. The Dos are:
- Applications: From social media, you are opened to varieties of necessary for the construction of profile of page. As a result, your page can easily be optimized for your visitors.
- Share control: Be generous enough to permit your visitors for pictures and video posting. The more opened you are to your traffic, the easier for them to readily identify with your product or services.
- Complete your profile: Try as much as possible to supply every details relating to your business using your URL to your site. In addition, add your phone numbers and office addresses.
- Sharing and discussing: Do not forget to share and update your profile from time to time.
- Get involved: Always participate and contribute in all activities by sharing your views on comment areas. You keep wining your customer's loyalty as you participate in activities.
- Be a listener: Ensure that your timely respond to all comments and questions. Above all, listen, listen, and listen. Do your best in providing solution to their problems.
- Be a giver: To get more, give more. It may be quizzes, gift, events, discount and information.
- Never you Overlook Privacy Setting - if you are using same account for both business and power, is it not everything that you share that must be shared by every Dick, Jack and Harry. The essence of this is to separate official matters from informal issue.
- Avoid Being Negative - When posting, always ensure that you put your emotions and feelings under control. Be calm and sensitive when responding to feedbacks.
- Be Straight Forward and avoid exaggerations - If you are not a specialist do not claim to be one. Be sincere and discuss only in your area of authority.
- Be Mindful Spellings and Grammatical errors - Be careful enough to go over your posting prior sending any message.
- Avoid Spamming - Spamming other – Research has proved it over and again that followers do frown at spamming. If you cannot produce original content, you may contract this to the professionals.
Author Bio:
Clara Bermudez is endowed and skilful in Reputation Management, social media and SEO. She assists businesses and individuals in managing and protecting their reputations over the internet.
Is posting updates on social media sites like Twitter, and Facebook every hour considered as spamming?
Tumblr, for example, post updates to Facebook automatically. What if I post it again on Facebook, is it spam?
It is not really a spam, though it would look like one. So, it would be better for you to organize the settings of all your social media sites to avoid posting of multiple duplicate updates.
Thanks for the advice. What if I share my blog post today then share the same post again after a few days? How will followers react to it?