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Here are five industries that have well benefited from the proliferation of Smartphones as we know them.
Advertising
Living in the era of internet marketing, Smartphones have easily turned into one of the most influential platforms for free advertising, based on the fact that most people now turn to digital devices for information and entertainment. A study, carried out by Google Inc. in 2011, has shown that mobile ads are incredibly effective in directing Smartphone users towards particular websites or making a purchase
More than 70% of Smartphone users are also searching for related content after being exposed to online ads. Essentially, about 88% of who use Smartphones as a digitalised form of white pages, to look for local businesses or services.Living in the era of internet marketing, Smartphones have easily turned into one of the most influential platforms for free advertising, based on the fact that most people now turn to digital devices for information and entertainment. A study, carried out by Google Inc. in 2011, has shown that mobile ads are incredibly effective in directing Smartphone users towards particular websites or making a purchase
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Having said that, quite a few advertisers have admitted that they struggle with Smartphone-friendly content as, for some goods or services mobile ads tend to look rather sad compared to banner ads on the web or TV, print and outdoor advertising.
TakeawaysDue to their convenience and relative cheapness, takeaways have never particularly struggled for customers, but ever since these businesses went from phone sales to internet sales and introduced Smartphone apps the sales are surging. Smartphone apps are a true saviour for those of us who've always found it intimidating to recite your order from a tongue-twisting foreign language menu just to find out they don't deliver to your area. Now all it takes is a few taps on your screen and your pizza is on its way.
Mobile Phone Repair Companies
Ever since we swapped our chunky yet invincible Nokias for their slimmer and daintier younger brothers, the cost of their repairs have increased immensely – much to the benefit of phone repair companies.
With mechanisms so delicate, you're quite likely to need a professional hand to prevent irreparable damage rather than attempt to repair it yourself. And when in the past has basic screen repairs would cost you twice the amount you'd pay for a brand new phone just a couple years ago?
Reports have revealed a strong growth in the industry's revenue which is expected to rise at an average annual rate of 10.9%. However, the good days may not last long, as experts warn that the increasing affordability of Smartphones is encouraging more consumers to purchase a new handset rather that bother with repairing the existing one.
Gambling
Gambling and betting exploded in popularity after going online at the end of the 20th century and the beginning of the 21st. Just as this forbidden fruit suddenly became accessible to the ones who'd never even thought of setting foot in a casino, Smartphones simply took it a step further.
No entry fees, drinks for the price you choose to pay, and lesser chances of the machines to be somehow influenced by “the human effect” were all arguments for Smartphone gambling apps to take off, and bookmakers have reported significant increases in gambling revenue over the last few years.
Where there is gambling, there's always also a controversy: a few years ago the Apple was widely criticised for their double standards regarding App Store, that prohibits all sexually explicit apps but failed to prevent gambling apps from entering it.
Travel BusinessesGPS navigation, local info, flight and accommodation information at your fingertips – all of those are reasons why smartphone has essentially become the traveler's best friend and loyal companion. For travel businesses, however, it is a wonderful opportunity of flooding potential clients with ads on their discounts, last minute offers and additional services no matter if they're shopping in Paris or hiking up Machu Picchu.
According to figures, all the effort seems to have paid off – travel companies report a significant number of bookings made through mobile phones as it's way easier than doing an extensive research on the Internet. In the meanwhile, transport companies are easily making profit from selling extras such as priority boarding or selected seats for people who want to skip queues while already on their way to the plane or don't want to find themselves sandwiched between a crying baby and a reeking toilet.
Can you think of any other business which have benefitted from the popularity of Smartphones?
Author Bio
Elise Lévêque is an ambitious freelance translator with a passion for anything and everything social media. Reflecting on the ways mankind has benefitted from the invention of Smarthones, she writes for White Pages.
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