Your target audience isn't only paying attention to you; they're paying attention to your competition too. So when it comes to your advertising, you need to be creative in order to capture the most attention. One sure-fire way to do that is through Fleet Graphics, a medium that is taking the streets by storm. With fleet graphics, you can wrap your company vehicles with a removable film and change your marketing as frequently as you'd like.

So how can you be creative with fleet graphics?

Create a pictorial. Using a large photo across a semi-truck is going to secure the views of thousands of eyes a day. Using a large-format photo in the background helps to enhance your logo, brand message and call to action.


1. Take a Stand- Hitting the streets for a cause that your company either champions or supports is a great place to harness your largest demographic- everyone. Outdoor marketing is easily the most cost-effective form of advertising; however fleet graphics take the cake as the cheapest alternative. This is great for non-profits who need the most out of their advertising. Say bye to the billboard and hello to the vehicle marketing.


2. Create an Illusion- While 3D Graphics on a vehicle aren't possible, you can still create the illusion of a 3D graphic. Allow people to 'take a walk' into your world and allow your semi-truck to have more depth than what a plain background would give you. 3D illusion graphics allow your audience to pay more attention to your brand, thus harnessing more time to spread your message.


3. Use the Entire Space- You have an ENTIRE vehicle at your disposal; don't just stop at one single decal or a logo. Use some color; create a stage for your message to be spread. The more that someone is paying attention to your vehicle wrap means less time they're paying attention to the billboard.


4. Wrap Something Out of the Box- Does your brand have a product that could benefit from being wrapped? Take an example of an agriculture company that sells combines. In hopes to create added value to their product line, they began wrapping the combines with patriotic graphics. This not only caught the attention of the media, but also for the purchasers of the product. Guerrilla marketing like this definitely captures the views you'd be looking for.

How do you use creativity with fleet graphics?

Author Bio:
Jordan is the social media supervisor for Lowen Corporation, a nationally-recognized signage and graphics manufacturer that specializes in fleet graphics and vehicle wraps. She has an interest in educating consumers on the possibility of advertising through custom vehicle wraps.