The title surely seems uncanny, right?

Most of you reading this right now, will reminisce their first odd jobs. At that time having a job was a big deal in itself. None of us thought too much what the "brand value" of the firm we joined was. For most, this is Old school!

This is is surely against the current norm, whereby the youth plan out their futures more concisely when it comes to their career.

In an economic situation hit by meltdown with global impacts, it is the small business that is emerging as the new centripetal force. It is a natural powerhouse of employment for the scores of youth who fail to make the cut at the top firms. Interestingly, it is these small and individualized business ventures that are stimulating the hackneyed U.S economy that's sadly  addled with a record 8% unemployed and 17% under employed population currently.

Rather than looking at SMBs as an alternative to the mainstream economic model, a new focal shift needs to happen. In essence, SMBs represent the traditional values of enterprise, that caters to the psychological need of an individual to be useful in societal terms.

The core value at most SMBs is the personalized relationships that gets fostered between the employer and the workers. The size here is indirectly an advantage. This certainly kills the isolation that starts to creep as the desk job becomes a habit. One knows their co-workers outside their official ambit, making your job seem less of an augury and more of a commitment.

Small is the new big! So just shed those brand tags and concentrate more on the quality of work that you produce. The rule applies anywhere you work , period!

In the past too we have written a lot on this issue with tips, news updates and e-books to help you out. But for once we'd love to hear back from our readers and entrepreneurs what it means to be a small business - is it just a company name or something else that makes you a great team?

We would love to hear some honest opinions. So do leave a comment for us.

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