“Search engine optimization is the process of affecting the visibility of a website or a webpage in a search engine's "natural" or un-paid (“organic") search results”
Whoa! I'm sure most of this blew over your heads... GONE WITH THE WIND literally. Cyber dudes cut me some slack please.
I wonder how people comprehend such high end technicality ever. Most of us fall victims to this semantics game. In an age where we pride ourselves of having achieved Universal NET-HOOD, there are still many peas in a pod, who are techno-capped. Subtly retrogressive yet so true!
But well when there can be a breed of tech savvy folks flouting their "wisdom" with some panache, its novices who need rescuing. As they say 'Attack is the best Defence' I'm just at it to decode the complicated alchemy of SEO.
SEO as most of us who had no clue what this meant would have surely Google-ed it by now; which happens to be the most popular search engine in itself! The world is round I would say. For those who haven't figured it out it yet it is Search Engine Optimisation. Sounds fancy, eh!
Coming onto a serious note now ,with e-commerce becoming the rage, having visibility is just one tangent in the schema of Marketing.
Now lets consider this situation.Entrepreneurship is not an easy game. It needs peppy ideas and out-of-the-box approach to hold the attention of a consumer. The effort seems taxing and one sided.
Interestingly the community of CONSUMERS is not a unilateral entity. Its a mix bag of professionals who understand what you are talking about besides those who may wish to know about it but get tangled up in the technical jargon.
So to cut the story short, the entrepreneur faces a double edged dilemma. He's got to pitch the ball at a speed that the consumer wants yet has to be individually fantastic to bowl them over! Sadly ,the grass is green on one side only.
To counterbalance the ever increasing bandwagon of competitors hanging around like Lucifers on the tow, being on top of the roost is the order of the day. Ahh that's surely lots of work to do single-handedly!
This is where SEO comes in handy. SEO amounts to getting all padded up to play a front foot stroke; a conscious move to give your venture a direction the way you desire.
The concept of SEO, in a nutshell, is like a watchdog tool, cropping out the complexities involved in the working of search engines by streamlining listings to help people search what they want to know about a particular enterprise. This is just the starting point of a long road ahead...
While the web users have it fairly simple if they know the nitty gritties, the sartorial reality behind SEO's entails a host of interconnected details.
It takes care of gift wrapping your ingenuous idea in a the simplest of ways. So when lay folks actually get into their heads what's doing rounds in yours... the end result is a high visit rate, boosting the product ranking on the search list as well.
How such refining actually happens is what most of us don't understand. Popular search engines such as Google, Yahoo, Bing each have their own architecure in place to accomplish this task.From a vast spectrum of content, these search engines have their own algorithms; in other words a systematic sorting application.
But the key here is building up a systematic hierarchy of data structures.
Algorithms + data structures = computer programs
As part of offsite promotion, optimising involves editing its content, the coding of specific keywords and to remove barriers to the indexing activities of search engines, increasing backlinks etc. The consistent traffic inflow based on fresh and engaging content helps in rapport building with customers.
You see, even I have been bitten by the Terminology bug here. Not adding to your woes any further readers, we'll quickly run through some interesting technical words here that'll surely pique up your interest.
Latent semantic Indexing :
This phrase sure gives me jitters with flashes of Physics lessons popping up in my mind. Rest assured it isn't that quirky. It is but a way the search engines mathematically understand and represent language based on pages with similar content.
Organic Search Results:
No it isn't any environment related lingo readers! Most search results show paid ads and unpaid listings. The latter is known as organic search based on relevant page content, historical domain, linkage data etc.
Cyber Squatting:
This is a simple way of registering domains related to other trademarks or brands as an attempt to cash in on the value created by a particular brand.In other words, marketing your goods in the best of ways.
Link Building:
The process of building high quality data pages that are interlinked. This helps search engines evaluate and differentiate between genuine and fake websites. Most businesses register their sites with high quality catalogued websites called directories or linking up with blogs with consistent editorial links that helps boost page rankings.
Information Architecture :
As fancy as it may sound it basically includes a variety of co related actions to present the webpage content in an organised fashion. It includes designing, categorizing and structuring of data that facilitate web crawlers to index relevant pages.
Breadcrumb Navigation:
Before you let your imaginations run amok, it has nothing to do with eating bread nor ships! It is a technique to assist search engines and web users understand the relations between pages. The user's webpage is structured in a way so as to link the Home page to other relevant minor pages.
Black Hat SEO :
This term is drawing some limelight off late with increase in cyber malpractices. While the web is a completely open space, it is also the hub of commerce that rests on profits. In this context certain marketing techniques are tagged as deceptive by the search engines, known as Black Hat SEO.
Keyword Density:
It is the percentage of times an important labelled word or phrase appears on a webpage in comparison to the total number of words on a page. Most SEO experts consider 2 to 3% as the optimum density.
For those who wish to go one step ahead... do watch this video as well
I wonder how people comprehend such high end technicality ever. Most of us fall victims to this semantics game. In an age where we pride ourselves of having achieved Universal NET-HOOD, there are still many peas in a pod, who are techno-capped. Subtly retrogressive yet so true!
But well when there can be a breed of tech savvy folks flouting their "wisdom" with some panache, its novices who need rescuing. As they say 'Attack is the best Defence' I'm just at it to decode the complicated alchemy of SEO.
SEO as most of us who had no clue what this meant would have surely Google-ed it by now; which happens to be the most popular search engine in itself! The world is round I would say. For those who haven't figured it out it yet it is Search Engine Optimisation. Sounds fancy, eh!
Coming onto a serious note now ,with e-commerce becoming the rage, having visibility is just one tangent in the schema of Marketing.
Now lets consider this situation.Entrepreneurship is not an easy game. It needs peppy ideas and out-of-the-box approach to hold the attention of a consumer. The effort seems taxing and one sided.
Interestingly the community of CONSUMERS is not a unilateral entity. Its a mix bag of professionals who understand what you are talking about besides those who may wish to know about it but get tangled up in the technical jargon.
So to cut the story short, the entrepreneur faces a double edged dilemma. He's got to pitch the ball at a speed that the consumer wants yet has to be individually fantastic to bowl them over! Sadly ,the grass is green on one side only.
To counterbalance the ever increasing bandwagon of competitors hanging around like Lucifers on the tow, being on top of the roost is the order of the day. Ahh that's surely lots of work to do single-handedly!
This is where SEO comes in handy. SEO amounts to getting all padded up to play a front foot stroke; a conscious move to give your venture a direction the way you desire.
The concept of SEO, in a nutshell, is like a watchdog tool, cropping out the complexities involved in the working of search engines by streamlining listings to help people search what they want to know about a particular enterprise. This is just the starting point of a long road ahead...
While the web users have it fairly simple if they know the nitty gritties, the sartorial reality behind SEO's entails a host of interconnected details.
It takes care of gift wrapping your ingenuous idea in a the simplest of ways. So when lay folks actually get into their heads what's doing rounds in yours... the end result is a high visit rate, boosting the product ranking on the search list as well.
How such refining actually happens is what most of us don't understand. Popular search engines such as Google, Yahoo, Bing each have their own architecure in place to accomplish this task.From a vast spectrum of content, these search engines have their own algorithms; in other words a systematic sorting application.
But the key here is building up a systematic hierarchy of data structures.
Algorithms + data structures = computer programs
As part of offsite promotion, optimising involves editing its content, the coding of specific keywords and to remove barriers to the indexing activities of search engines, increasing backlinks etc. The consistent traffic inflow based on fresh and engaging content helps in rapport building with customers.
You see, even I have been bitten by the Terminology bug here. Not adding to your woes any further readers, we'll quickly run through some interesting technical words here that'll surely pique up your interest.
Latent semantic Indexing :
This phrase sure gives me jitters with flashes of Physics lessons popping up in my mind. Rest assured it isn't that quirky. It is but a way the search engines mathematically understand and represent language based on pages with similar content.
Organic Search Results:
No it isn't any environment related lingo readers! Most search results show paid ads and unpaid listings. The latter is known as organic search based on relevant page content, historical domain, linkage data etc.
Cyber Squatting:
This is a simple way of registering domains related to other trademarks or brands as an attempt to cash in on the value created by a particular brand.In other words, marketing your goods in the best of ways.
Link Building:
The process of building high quality data pages that are interlinked. This helps search engines evaluate and differentiate between genuine and fake websites. Most businesses register their sites with high quality catalogued websites called directories or linking up with blogs with consistent editorial links that helps boost page rankings.
Information Architecture :
As fancy as it may sound it basically includes a variety of co related actions to present the webpage content in an organised fashion. It includes designing, categorizing and structuring of data that facilitate web crawlers to index relevant pages.
Breadcrumb Navigation:
Before you let your imaginations run amok, it has nothing to do with eating bread nor ships! It is a technique to assist search engines and web users understand the relations between pages. The user's webpage is structured in a way so as to link the Home page to other relevant minor pages.
Black Hat SEO :
This term is drawing some limelight off late with increase in cyber malpractices. While the web is a completely open space, it is also the hub of commerce that rests on profits. In this context certain marketing techniques are tagged as deceptive by the search engines, known as Black Hat SEO.
Keyword Density:
It is the percentage of times an important labelled word or phrase appears on a webpage in comparison to the total number of words on a page. Most SEO experts consider 2 to 3% as the optimum density.
For those who wish to go one step ahead... do watch this video as well
So here's some basics to kick-start with... stay tuned for more..
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