Google+ created a whole lot of buzz when it first came out. People were excited to have something that reduced their dependence on other social media sites and considering that it was a Google product, there was a lot of anticipation on all the things it could offer. With users numbering in millions, it makes sense to look at the potential of Google+.

If you run an enterprise, you should not ignore the potency of the internet to get more business. Social media sites attract a large group of diverse people and your business can reach a multifarious bunch of folk. Here’s how you can use Google+ to drive business your way-

Start off by creating Google+ presence for yourself.

This could mean setting up a page for your enterprise and that’s not a tough thing to do at all. In no time, you will have a dedicated page to showcase what your business has to offer. Once you’ve created a page, fill it with authentic details in the most user-friendly format that you can find. One thing you can consider is to make your self-introduction as interesting as possible. You will find it in the section called ‘Employment’ and you should spend some time and effort in creating the best profile.

Remember, if you can grab attention in the first couple of minutes that someone is in your page, you will be able to do a lot with it. This isn’t like other social media sites- you are doing something serious here so make sure you get the details right and have workable links to your business website( add a Google+ Badge for further strength)and  internet presence.

You could make use of the photos option and get pictures to better explain your products, services or business models. Pictures are easier to look at and understand in most cases and this will go a long way in your being viewed as a serious, communication-oriented business. Always keep in mind your target audience and make your profile reach out to them.

Once your page is done, you may consider building hangouts or circles. The former is a video and audio web conference where you can bring up to 10 people together to exchange ideas and notes. Think about what this could mean bringing potential clients or partners together for a free and fair exchange of thoughts.

Circles are your exclusive contacts list where you bring people together according to some commonality they might share. So you could have separate circles for your customers, business associates and future clients. This will allow you to focus on each group separately and specifically, bringing further clarity to your business.

Ensure you go with the flow and use Google’s streaming option to your advantage. It is a great way to keep your customers in the know of things on all the latest happenings of your business. Do make sure you update the stream and remove anything that is outdated or no longer available.

Google+ can be a viable presence to capitalize on for your business. Pay attention to even the minor details and make your presence on the site, a winning one.

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