Presentation of quality content is the key for the success of any blog. To run a successful show, bloggers should nail the audience with awesome content. By presenting quality and relevant content, you will attract and retain the audience.

And, by presenting poor content, you are prone to lose potential visitors who might have had turned out into your staunch supporters.

Quite often it happens that highly influential and successful bloggers also will give room for speculation by committing mistakes in their write-ups. Let us check where you are lagging behind.

Prompting users to take action

Even though you are presenting world class content that is well appreciated by the audience all over the world, you should not miss to make use of the buzz that is created through your blog posts.

Many-a-times bloggers forget to include the 'call to action' part at the end of the article. This is very much required as the probability of staying on your post is very less unless you take an initiative to invite the user to take further steps.

You should not forget to ask the feedback or suggestion from the reader. You should advise them to comment on your blog. You can also invite users to subscribe to your newsletter.

By prompting users, you will make them visit the site again and you will also make those visitors to remember for a long period of time. You can also include a link to the post so that they can share with their friends.

Flow of content

For a business blog, the flow of content is very essential. You should be consistent enough in the usage of vocabulary.

They should not be either too formal or too informal. Selection of words should be as per the context and should be understood by a majority of your users.

You should also avoid the ups and downs in the presentation of the content. For example, if you are narrating a story and expecting to deliver humor through the presentation, the following sentences should be well articulated so that you will not drift into the usage of solemn vocabulary.

The transition should happen in a smooth manner. Your visitors cannot withstand the abrupt changes in your tone and pitch. You should be able to maintain the same tempo and the changes, if any, should be brought gradually.

Make sure your content stands out really well.

Unplanned writing

You should plan well before preparing an article. If you plan beforehand, you will eliminate all the procrastinating and boring thoughts that come into your mind. You should be able to focus on the topic.

You should also figure out the sub headings so that there will not be any confusion in the presentation. By planning well, you will be able to cover all the points in a balanced way.

If you have not planned, you are likely to stress more certain topics and leave others without covering them completely.

Usage of jargon

You should eliminate usage of unnecessary jargon in your content. It is common that implicit usage of jargon will happen depending on the niche you are catering to.

Even though you cannot avoid certain jargon that is essential in your subject point-of-view, you should take steps to simplify the things. For example, if you are using an abbreviation, you should elaborate it completely within brackets or you can link those words where readers can find complete information about it.

In this way, you will not keep your audience in the dark. As far as possible, the content should be simple and lucid enough to be understood by a layman. This will attract more number of visitors to your blog.

Overwriting / repetition

You should not repeat the same concept, definition, theory, context, etc. again and again. You should be able to present facts and figures. The content should be optimized in such a way that there will not be any room for repetition of words or sentences that convey the same message.

These gestures will not attract the audience and it will be a definite minus a factor for your blog popularity. Every new sentence should have substance in it. You should frame sentences in such a way that each sentence carries a new message or augment existing sentences.

Conclusion

The points discussed here shed light are simple but mistakes that cannot be ignored. By taking corrective measures to this effect, you can enhance your blog presence and you will be able attract new visitors and retain current audience.

Author Bio:
Jane is the proud owner of Problogging Success, a blog that shares cutting edge blogging tips. She has authored two ebooks (available for free download here) to help you get started as a problogger. You may want to check out her FREE course: Write Killer Content.