All those who are a part of the Twitterverse, can never get enough of "follow/RT me and win xyz number of followers" tweets. When I first came across Twitterich, I assumed it to be another spammy campaign on Twitter.

But, when I looked into it, I realized that it is in fact an interesting social media experiment that works like a lottery.

The Martin Agency, a Virginia-based advertising agency has come up with an creative Twitter campaign called 'Twitterich' that gives one Twitter user a chance to win 1 million followers. The system is pretty simple, all those who want to have a chance to win this lottery has to follow @1MillionRicher, and once this account reaches 1 million followers, a random winner will be chosen, who will become the owner of this account and gain 1 million followers.  Looking at their Twitter account, everything seems to be legit, and we couldn't find any sign of spam. 
























Here's what their website had to say:

"Once the Twitter handle @1MillionRicher reaches one million (1,000,000) followers, one (1) follower of @1MillionRicher will receive the Twitter account. The award recipient will be chosen at random and notified via Twitter. Twitterich will not use the @1MillionRicher Twitter account for any advertising, link spamming, or personal messaging with any followers, except for notifying the potential award recipient once they are selected." 

Check out this video below to learn more about this social media experiment:



Wanna become Twitterich?

Follow @1MillionRich to try your luck.

To learn more, you can visit www.twitterich.com.