“Visitors grow to be customers”; this is a wish of every online entrepreneur if they are associated with ecommerce business. What is your opinion? Is converting a visitor into a customer as simple as it’s said?

Online world is competitive and challenging, so it’s a task to sustain but never to an advanced entrepreneur.  It means if you want to keep converting your prospects into clients you have to adapt to some ongoing trends in the industry.

Let’s familiarize ourselves with the ongoing trends in ecommerce business.

Overview of last year’s trends

Social media was introduced in the mid 2010 but it has taken over other trends and remains to rule since 2011. Social media integration has reached its pinnacle and the point is using it effectively as a medium to increase online customers. It has been a topic of interest to many owing to the increase in the number of the online business which has gained high profit through social media integration.

“Marketing with conversion” was another trend of last year. Ecommerce is a business wherein one must promote the website with the help of emphasizing on success stories. In ecommerce, visitors are interested in the company reviews and customer satisfaction ratio which is well depicted through customer feedback and if they find reviews which are good and crisp and have strong testimonials and recommendations, this will be the best “word of mouth” advertising and convert visitors to potential customers. Hence, during the previous year of ecommerce business, entrepreneurs focused on social strategies to attract more customers.
What are the recent trends in 2012?

2012, has seen a lot of new technologies in terms of introduction of new communication device. Tablets and Smart phones are the buzzing words. So it is obvious that ecommerce term is converged to the m-commerce.


Which mobile phone you are using?

Research says that 96 % of the population is turning towards Smart phones and some are upgrading to Tablets. What does this signify? The trend is inclined towards contemporary and fashionable devices with the latest technology and smart features.


How is this connected with ecommerce business?

M-commerce

There are 96 % of the populations using Smartphone in conjunction with internet. To acquire customers in ecommerce your pre requisites are; Internet and a smart phone as a device.

Smart Mobile phones and tablets are the major radical of innovation which has been introduced in the online world. People can surf the net and buy the product with just a click.  Smartphone user figure of U.S.alone, at the moment is 82.2 million.

If we are users of Smartphone and Tablets then this figure is not surprising. And to talk about, the above statistics is covering only the U.S.  What about other countries? Trust me, smart phones are also used globally and with ecommerce business one should be aware that using this online technology there are no boundaries and restrictions in terms of reaching out to people globally located to do business.

If you check your Google analytics account then you would be aware that maximum visits are imminent from Mobile and Tablets devices. This exposure is a good enough reason to go for m-commerce.

Conclusion

Let’s go and grab all the 82.2 millions potentials. Create an m-commerce website and Mobile apps as it is the most happening trend and people are looking out for them. Interested to know what you think on this?

SPINX (http://www.spinxwebdesign.com/) - A Digital Agency from California provides an entire range of Ecommerce Website Design to Ecommerce Solution. At SPINX we not only provide services but also conduct market research and share them with entire web community for everyone's benefit.

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