With millions of websites out there, it becomes a necessity to keep a track of the number of people visiting your website and what's working and not working for you. Google Analytics is a no cost, easy to use tool offered by Google that helps you track your website and content movement. Its the one answer to a variety of questions for a wide range of users. Google Analytics tracks visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within any document.
If you are still confused about Google Analytics, then here are the five reasons for the- Why should you use Google Analytics for your business?
* Analysis - As the name suggests Google Analytics analyzes your website. You can monitor the traffic and the various platforms they came from, for how long they stayed on your page and the web pages they viewed. It helps you understand your visitor's behavior and change accordingly.
* Social - If you are using social media rigorously, Google Analytics allows you to track your social media's progress.
* Content Tools - Since we know that content is the king, Google Analytics helps you judge what type of content works for you.
* Conversion - Google Analytics allows you to monitor your conversion rate. You can check the number of people who reach your website and stay on it. You can judge what's working the best for you.
* Advertising - Yes! you can use Google Analytics for advertising. It helps you to monitor your advertising campaign and check the number of people it brings to your website. You can even check your bounce rate.
For many users, using Google Analytics is like fighting the Godzilla but once you get a hang of it, it's like playing with your dog; easy and fun. But there are so many users who still struggle with analytics, especially when it come to tracking the traffic. If this is your case then this one article is going to be of great help. Read along for easy steps to search for traffic to a specific page on your website/blog.
The user selects the date range within which you want to check the traffic to a particular page on your website/blog.
Go to the Content tab in the left hand column of your Google Analytics page. Drill down to the Site Content > All Pages
You will be shown the pages with the highest traffic within the date duration you selected. Also notice that at above this will be a search box with an option to do an "Advanced" search. So lets say you want to search for traffic to the following page in the month of April 2012:
Enter the part of the url after the last slash into the search box. In this case it would be "text-from-dog-what-if-your-
Use the Advanced option if you are particular about not wanting to see the same page accessed with GET parameters.
Use "Containing" and "Exact Match" as the Advanced search options and the same text i.e. "text-from-dog-what-if-
Now run the search, and it will show you the page views for just that particular page. Voila!
Analytics is a very versatile tool and can be used in many ways to learn more about your readers and to optimize your blog/website. We hope to get you more such tips in the future.
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