This is a guest post by Andrew Rondeau who is a full-time Internet Marketing Specialist and blogger from the UK. At his blog he shares all his knowledge and experience on how to make a blog.

Have you ever noticed how people who specialize in a certain industry are normally the least likely people to be a good example of it?

Take this story for example.

My daughter was recently asked to be a model for a top London hairdresser. I was extremely proud, and went online to look at the salon where she was going to be. The main picture of the celebrated stylist greeted me on the front page of the site.


He was completely bald. 

Is it me, or is this a bad advertisement for a hairstylist?

How can someone with no hair have any experience on a personal level, to support him to be great at what he does?

This got me thinking. 

How many times have you seen a decorator who has a really clean and spruced-up house?

Not often!

Gardeners are the same. I’ve never met a gardener yet who had an outside space which really sold their capabilities and trade.

My business partner writes blog posts for people, but her blog is the most neglected and sorry site on the World Wide Web.

Dog trainers tend to have unruly dogs.

Psychologists seem to be messed up in the head.

I’m generalizing hugely, but you know where I’m coming from.

Why is it that we can’t seem to apply our own skills and experience to our trade, to benefit from them ourselves?

I think I know the answer to this.

People who excel at what they do are always short on time.

People who practice outstanding customer service would rather spend all their time delivering great products and services to their clients, and rarely see the benefit of applying their expertise to their own ‘patch’.
This is why trades people of any variety tend to be the very worst at delivering skills where they are most needed – in their home environment.

Imagine if we spent a little more time making sure that our own spaces were a great reflection of what we were capable of.

Writers would have engaging, interesting blogs which showcased their talents to the best possible advantage.
Gardeners would have spaces outside that demonstrated to their customers exactly what miracles they would be able to achieve if they took on their services.

Builders would live in mansions, and people like myself would have blog sites which instantly hit the top of the rankings, every time, because of the skill that had gone in to building them.

I’m putting a challenge forward today. 

Use your own trade to benefit yourself, as well as your clients. If you sell, showcase your abilities through outstanding sales for your own company.

If you are a technical expert, have sites and applications that make your customer instantly trust that you are the best out there at what you do.

If you are a chef, cook culinary masterpieces for you and your family.

Let your own space, that of your company and the people you come in to contact with all be platforms to showcase your talents, cement your reputation for excellence and make you the obvious choice as an expert in your chosen field.

I’m going to go and optimize my blog, now.