360-degree feedback is game changing when it provides impetus for an employee’s developmental process. According to scholars Richard Lepsinger and Anntoinette D. Lucia, nearly every Fortune 100 does 360s, because unlike other evaluations, they “offer a unique opportunity to link specific leader behaviors to organizational performance and for individuals to find out how [others]…perceive their use of these behaviors.”
360s bear little fruit, however, when organizations fail to implement action plans building on evaluation results. Common complaints are that executing 360s is time-consuming, heavy on IT configuration, and a drain on the company’s wallet. Organizations chronically spend significant time and money on conducting 360s, and thus have little incentive to funnel additional resources into follow up activities. Consequently, multi-rater feedback is a privilege for only employees deemed ‘high potential’.
Qualtrics 360 assessment tool is a technological solution that is unlocking the true potential 360s hold for growth in an organization. In collaboration with Stanford, UCLA, and UPenn’s Wharton School of Business, we’ve developed a cloud-based assessment tool that streamlines the entire process from creating questions and competencies, to launching the forms, to gathering the data in real time and designing reports. As the first DIY platform on the market, it revolutionizes the way our clients use 360 feedback to develop and manage the talent that contributes to their organization’s objectives.
First, it gives development programs the opportunity to expand vertically to all levels of an organization. Our tool features an intuitive user interface, a free form report editor, and full user control over creating and launching their forms, all at an unbeatable price-point. A superior technology paired with cost efficiency gives organizations the leverage to conduct 360s on a massive scale.
Second, the system’s ease of use in creating custom relationships and evaluator options enables our users to build forms that are still ‘multi-rater’-esque, but not necessarily ‘360’ in the traditional sense. Past projects that I have worked on include launching 180s, round-robin evaluations, performance appraisals, and even team-to-team post-project feedback. Such flexibility frees our clients to conceptually approach 360 assessments from different angles and set up evaluations that reflect an organization’s unique structure and behavior.
In short, the technology behind Qualtrics 360 is revolutionizing the talent management industry. Organizations can efficiently provide feedback to all of its employees, not just the ones at the top of the totem pole. Customized questions and competency libraries provide tailored forms and more accurate results. As 360s processes become more efficient and cost effective, organizations will gain greater flexibility in how they turn feedback into real development, on both the individual and collective level.
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