'Facebook for Business' is a simple and easy-to-understand step by step guide that teaches how you can utilize Facebook's marketing tools to the fullest.
Business owners or individuals who are yet to explore professional advantages of Facebook will find information on how they can create a professional Facebook page and engage with their audience or fans. It gives you information on how you can leverage Facebook ads and reach your potential customers.
Here's an overview of what this online guide contains:
How it works
This section consists of basics on how you can use Facebook's marketing tools for your business. It introduces you to:
- Facebook pages
- Community
- Ads
Pages
This section provides detailed and step by step instructions on how you can create a Facebook page, engage with your audience and build a community.
- Set up your page
- Create page strategy
- Build your community
- Learn and grow.
- Conversation calendar
Promote your business with Ads
This is one section that tends to intimidate a lot of business owners, specially the ones who are not well versed with internet and mind boggling technology around it. This section teaches how you can:
- Identify your goals.
- Target the right people.
- Design an engaging ad.
- Manage your budget
- Review and improve.
Sponsored Stories
This is quite an interesting feature by Facebook that lets you 'promote the organic interactions between people and your business. This section covers:
- Understanding the basics.
- Choosing the right story for your business. (There are 7 types of stories that you can choose from: Page like, page post, page post like, app used and game played, app shared and domain.)
- Setting up budget and targeting criteria.
- Generating more stories about your business.
Platform
This section teaches you how you can create an engaging and rich social experience on your site or app through Facebook's platform.
- Building apps on Facebook.
- Making your site social.
- Creating personalized mobile experience.
- Growing business through Facebook credits.
Overall, the guide seems to be pretty neat and handy, even for those who are already using Facebook for their business. I am sure, everyone will find something new to learn through this guide and if nothing, simply going through the guide will help you come up with new ideas or strategies.
Releasing a guide at a time when Google users are impatiently waiting to bring their business presence on Google Plus seems to be an obvious (perhaps desperate) step by Facebook. Nevertheless, a much useful step which brings vital information to millions of business owners out there.
Click here to check out Facebook for Business.
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