Many bloggers ask this question. Should I write an ebook? I have been blogging for quite a while now and I see that my fellow bloggers are launching their ebooks. My question - what is stopping you from writing an ebook?
Well I understand that writing an ebook can be quite daunting for the first time. You will realize soon that it is nothing but a piece of cake. I say this being very close to launching an ebook at Find All Answers. I am done with the writing part.
Here are some of the major reasons and benefits of writing an eBook even when you have a blog.
Increase your credibility
Writing is a profession that requires a lot of credibility if you want people to take your word for information on your niche. Credibility does not come easy. You have to invest your time, effort and money in building it up step by step.
However, with a published ebook you automatically take a giant leap in the right direction. So, people understand your seriousness regarding your niche and actually count your ebooks as that much research regarding your topics.
Additional income for small blogs
Who doesn't want some extra money? An ebook will be a source of additional income, unless of course you decide to use it as a promotional measure and give it away free of cost. Especially, for small blogs it always remains a problem whether they will have enough target audience buying the book.
What you gain from selling the ebook definitely depends upon the number of people buying it, but even for small blogs and smaller buying group, you stand to gain some additional income from the sale.
Ebooks add to your blogging voice
An ebook has a short shelf life, anything between the ranges of 3 to 4 years. However, the time span changes with the niche in question. A blog can be developed through the years.
However, with a number of ebooks under your belt, you can always recreate the ideas in your later blog posts. In short, your ebooks can very well become your creative source for further developing your blog.
Older blog posts compiled in an ebook
While the point just before this one is a beneficial way to recycle your ebooks ideas, you can also incorporate your older blog posts in your ebooks (this is practiced by a lot of bloggers already). Reinvent your ideas and opinions.
Obviously, with your niche remaining the same, your topics will more or less be interrelated. However, the times change and so does the trends. You can refashion your opinions based on the recent trends in your niche and what your target audience might like to know about.
Attract back links with an ebook
An ebook is a very strong tool for promoting your blog. You can allow links to your ebooks to some of the more popular websites of your niche. This way you get guaranteed back links to your own blog and a large group of target audience for your ebook as well.
Elaborate ideas from shorter blog posts in ebooks
Most blog posts are restricted to shorter word counts. You can discuss an idea within one post and then enumerate about the idea in a number of following posts.
However, an ebook allows you to go deep and develop your idea within the content without any restrictions of word count or brevity of the article. This is a great way to showcase your grasp of the topic in question.
We have developed so many new weight loss tips when we drafted our first ebook on weight loss for our site that features Bistro MD and Diet to go discount coupons. We got those ideas by elaborating our short blog posts.
Establish your expertise
Writing an eBook requires you to research in depth and also be in constant contact with the developments in the field of your topic. A well written eBook showcases these attributes. Obviously, with a number of ebooks written by you, you come off as an expert on the field.
Your readers get the idea that they can post questions to you for any enquiry about the field and get proper information. This in turn will increase readership to your blog.
As you can clearly see an ebook can help you establish and publish yourself in the web world. Since there are basically no mediators in between, you get to reap the benefits of your successful ebooks all by yourself.
So, it does not matter whether you are looking for added income or just depending on your ebook as a marketing tool for your blog. It is always a good idea to invest your efforts in writing an ebook even with an established blog to your name.
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