When it comes to creating social profiles for your business, the first two names that comes to mind are Facebook and Twitter. But very soon you will have to add another name to the list: Google Plus. When I got the opportunity to join Google's soon to be public project Google Plus, I was eager to learn how a business owner can leverage this brand new social networking opportunity.

I did find couple of business profiles (like Mashable) who've simply created a profile called Mashable News, using regular profile system. To this I realized that there has to be a more professional way to bring your business presence on Google+, and I figure Mashable realized this as well and deleted their profile as soon as Google announced that they will soon be coming up Google+ for businesses.


"How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both." says Google's Product Manager, Christian Oestlien.

Pretty much like Facebook, Google+ will also make sure that they do not encourage and allow business owners to create profile for their companies using regular profiles.

"The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users." adds Oestlien.

Google will be working with few selected marketing partners to test Google+ for brands, and if you wish to be considered for this program and be notified about its launch, then you can fill up this form provided by Google.

Here's a video of Christian Oestlien talking about Google+, Businesses and Beyond:




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