SnapDeal.com, is a digital coupon site that was launched a year back and has gained exponential popularity ever since. And after one year of its inception, the CEO of this company, Kunal Bahl decided to contribute to the society by adopting a village and providing it with basic necessities like water, education and medical facilities. To begin with, they installed 15 hand pumps that will provide clean drinking water to the villagers for next 15-20 years.
"We always wanted to do something meaningful for the society at large. After few brainstorming sessions, we came up with the idea, why not start from grass root? One of our colleagues, started talking about his native village, Shiv Nagar, where people have to walk for 3 kms to get water. And that's where it struck us!"
The villagers welcomed this initiative and as a gratitude to this God-sent gesture, they decided to name their village SnapDeal.com Nagar (Town). The residents of this village also want to remind the Government of their lack of concern towards the basic needs of life.
Kunal is an inspiring entrepreneur who has proved his entrepreneurship abilities by raising $12 million from investors and leaving Groupon way behind in the Indian market. Now, he has proved himself as a responsible and concerned citizen by trying to improve lives of more than 2000 people.
"You need not to be a multi billionaire company to make a change in society around you. This project was not about the power of money but the intent and efforts which our team took to give this dream a life. Even if a small company takes inspiration from this, we will feel our efforts have borne fruit."
Few days back SnapDeal.com celebrated 5 million subscribers, and it took only 15 months for them to reach this number; their website is ranked 20 in the Top Indian Websites. Quite an achievement in very short time, and it is commendable to see that rather than taking their success to their heads, the company decided to give something back to the society. And even if Snap.Deal.com Nagar is a marketing gimmick, then I believe more and more companies should follow this practice...atleast some good will come out of it!
SnapDeal.com
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Source: TechCrunch.com
This is a wonderful project; I appreciate the info. Will check out the Snap Deal site.
It is definitely a noble project. Check out the site Karen and let us know what you think.
It is definitely a noble project. Check out the site Karen and let us know what you think.
Few days back SnapDeal.com celebrated 5 million subscribers, and it took only 15 months for them to reach this number
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their website is ranked 20 in the Top Indian Websites. Quite an achievement in very short time, and it is commendable to see that rather than taking their success to their heads,
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nice project.
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wonderful.
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