Joulies are beans made from stainless steel, consisting of mysterious material that keeps your coffee at the right temperature for hours. Joulies not only keeps your coffee hot, but also cools down your extra hot cup of coffee (or tea). Once you dip one of these beans in your hot coffee, it absorbs extra thermal energy and brings the temperature down to make it drinkable instantly. And once the right temperature is achieved, it then releases this stored energy back to your coffee to keep it at the right temperature for hours.
"This amazing feat of thermodynamics happens thanks to a special non-toxic material sealed within the polished stainless steel shell. This material is designed to melt at 140 degrees Fahrenheit, and absorbs a lot of energy as it melts. This is how Joulies cool your coffee down three times faster than normal. Once it reaches this temperature, the special material begins to solidify again, releasing the energy it stores when it melted."
Dave Petrillo and Dave Jackson, grew up together as neighbors and moved on to become engineers. They continued to work on projects together, and this friendship combined with entrepreneurship resulted in a product that earned more than $300,000 through a Kickstarter campaign.
They started of with the goal to earn $9500 from Kickstarter enabling them to start the production of these mysterious beans, but people loved their idea so much that they end up earning much much more than they'd imagined.
"We had a website up and a few prototypes for sale before we did our Kickstarter page. We were selling them to friends and family, but it was very slow. One thing that Kickstarter did was force us to make a really simplified message about what Joulies are and what they do. Spending the money on making a nice video was extremely important. Not sure if we would have done that if it weren't for Kickstarter." shares Dave Petrillo in an interview. Dave and Dave received 8000 pre-orders from this campaign, and are currently working at their factory in New York to get their business up and running.
"Remember, coffee is more than just hot, caffeinated beverage. It is a ritual that gets us up in the morning and keeps us going all day. Get creative with how you incorporate Joulies into your ritual. Find out exactly how many you need for your perfect cup of coffee, when to put them in, whether you want to preheat them first, whether you still need cream and sugar once you have the temperature perfected with Joulies, etc etc. These are your magic beans now. Get to know them. You'll have them forever."
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Nice post by author on Joulies: Magical Beans For A Perfect Cup Of Coffee.