Most app marketing executives have a tough road ahead of them. There’s no clear way for many to understand the true volume of app store searches for any particular keyword, and competition across verticals is proliferating daily. Fortunately, we’ve been able to accurately track categorical trends, search volumes, and user preferences, but of course our proprietary methodology isn’t accessible to just anyone. So, app marketing experts operating with a technological blindfold are making guesses about the best app marketing strategies…and many of these conjectures are simply wrong. Here are five of the top app marketing mistakes we’ve helped our clients fix.