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Visual marketing is the latest fad in the social media industry that businesses are adopting. Frontline apps like Vine, Instagram, MixBit, Cinemagram and countless others have demobilized video making from the hands of technicians-only to amateurs and hobbyists. In other words, video making for business and non-business reasons is actually becoming DIY, literally!

For us however, it is the business of DIY video making that is more relevant. Video marketing is an under-explored trend in the eCommerce niche. Why do I say this is precisely because small and medium business do not even sideline a budgetary task for such innovative tactics. For most businesses, video marketing forms a part of their regular blogging scene and not a standalone action for driving sales.