The compulsory short time spans of Vine or Instagram videos (six and fifteen seconds respectively) stand in stark contrast to the limitless minutes available on Vimeo or YouTube. Understanding the marketing potentials and differentiators of these 'minutes and moments' is the key to any successful multi-channel video marketing campaign.

But just what would you say to promote your brand in a six-second clip? What would you add if you had 15 seconds? How would it differ to a 1.59 minutes piece of content?

With Vine or Instagram video, every second counts. With just six seconds to big up your brand, it's not so much about thinking outside the box as it is developing an acute understanding of what fits inside the box and what doesn't. Only then can the short time frame actually serve to focus your mind, allowing you to strip your messages down to their bare essentials. With the frequency of Tweets containing Vines now nine every second, understanding how to make your Vines stand out from the crowd couldn't be more pressing.

What if I were to tell you that a goldfish has a longer attention span than a human being? According to the Associated Press, the average person today has an attention span of 8 seconds, which is one second less than that of a goldfish and four seconds less than that of an average human in 2000.

If this is true, a majority of the people reading this have already stopped and moved onto another cute cat video or to check their email/newsfeed that they most likely just checked 8 seconds ago. For those of you who are still with me, let's delve into the wonderful world of Vine. Many brands and companies may be confused when it comes to figuring out the best way to utilize a video platform that only allows 6-second messages; a similar issue that brands used to have with Twitter's 140-character limit.

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Too much of good is bad too. Most of us content writers only want to showcase all the bright side of the Internet and social media world. And most of us do ONLY that.

This narrow approach to presenting content - be it news, updates, views or anything that remotely falls outside the perimeter of "Good", is a gross injustice to the readers who should rightfully be given both sides of the coins to choose from.

Vine, the video making app that rejoices in its 6 seconds of fame every time it is mentioned, is slowly emerging out of Twitter's shadow and treading the same tropes as every other social media platform has undergone after the initial honeymoon period is over.

Twitter introduced Vine earlier this year as a way to take a six-second video and share it with friends and followers via social media sites. Instagram countered last month by rolling out a 15-second video function with its app. While Vine took an immediate hit in popularity after Instagram's video launch, both Vine and Instagram have a place in the world of social media video-sharing since they have different functions.

Twitter is a populist phenomena for small businesses this decade. With its optimum work space i.e 140 character, interaction has been made possible at a whole new level. Twitter's website section and Channel are an unexplored domain that small businesses can materialize on after a surveying it.

eCommerce merchants need to take a deeper view of Twitter as a business tool since it is a platform that offers a proactive experience to share, sell, engage and build brand awareness.

Today we bring for our merchants, vendors and everyone interested in eCommerce, a set of useful Twitter handling tips, to help cultivate your business.

Lately, Facebook has been doing some massive changes here and there, like the recently launched hashtag support, new and improved page insights and yesterday it announced video for Instagram.

Surprised? Nah... and why not? After Twitter launched the Vine app, there were rumors that Facebook too was working on a similar app and with the announcement yesterday everything got crystal clear. Facebook-Twitter war is on!

Instagram's co-founder Kevin Systrom made an official announcement about the Instagram video in San Francisco on Thursday and as per what he said he has been working on it since 2010.

Twitter's latest baby - Vine, launched just this year is turning out to be no run-of-the mill app.

This six second wonder could actually be your latest prop in the marketing bandwagon.

Twitter's viral nature is already known to most of us. Added to its popularity and tag name, Vine is taking after its mentoring platform. It was reportedly the most sought after app on iPhone in this year's April was used by 2.8% of the users compared to other video making services like SocialCam and Viddy.

The latest app newbie and Twitter's surrogate child- Vine, announced its 6-second video making and sharing app the past week.

However, within days of its official launch, type video sharing platform  has been compromised severely. The reason being, it has seen a host of unrequired mal-content mostly pornographic videos being posted randomly on its site.

In our earlier post we hinted at the supposed features and functionality of the app. The very nature of the videos- being short, easy to create and shared via multiple networks like Twitter and Facebook, has precisely led to this technical dysfunction.

Vine is both a standalone as well as connected environment that can be easily accessed on the Apple's App Store. Currently available as an iOS-app only , efforts are being made to extend the service to other smartphone users.

Chris Burns, the head editor of SlashGear mentions that "To find this app.. you'll need to search for "Vine make a scene", otherwise it'll be buried under loads of other apps with the name vine". In addition, although sharing via multiple networks is easy but having a Twitter account facilitates smooth functioning of the Vine app.

"Twitter's Instagram for Video, Launching Soon — At Apple’s App Store" -AllThingsD

That's some interesting tech potpourri. Most of us may not even have heard of this startup that Twitter acquired. That's precisely because the parent company has given its takeover firm an open leash to function autonomously.Well as of tommorrow the situation may just change for the better.

The rumors mills in the cyber world, supported by today's latest tweet from Twitter's CEO Dick Costolo hinting at Vine's app launch on Apple's App store without any kind of Twitter branding on it. Interestingly, before Twitter took over the start up Vine was a "standalone iOS app".