Guest blog post by Jonathan Chan of Foundr Magazine.
Finding a way to reach
your target market is tricky for many small businesses. In today’s cluttered
online climate there are millions of things out there constantly vying for your
potential customer’s attention. It’s difficult to cut through the noise and
find your target market.
That’s why you should
consider Instagram. It is much more than just a picture-sharing social network,
as we’ve proven at Foundr Magazine. With
over 300 thousand followers, the majority of our conversions come from
Instagram.
It’s also an incredibly
viable and direct way to reach your target market, whatever your business is.
Why use Instagram?
Incredibly diverse audience
o Within
the US alone there are about 77.6 million users and
Instagram boasts an online audience of up to 17% of all adults online. Though
the demographics skew slightly towards females and millennials, Instagram has
proven to support an incredibly diverse and vibrant community.
·
High rates of user engagement
o Last
year Forrester
found that Instagram had the highest rates of user engagement across all major
social networks. It found that Instagram delivered brands 58 times more
engagement than Facebook and 120 times more engagement than Twitter.
·
Longer online presence
o Another
study by Simply
Measured found that for high-performing posts it took more than 13 hours to
hit 50 percent of total amount of comments. In the age of the Internet - where
the average post has a shelf life of a couple of hours - this is practically an
eternity.
What does your target
customer look like?
When it comes to
Instagram you want to work from the outside-in. So start by figuring out what
your ideal
customer looks like by asking yourself these questions...
·
Where do they live?
·
What age are they?
·
What’s their marital status?
·
What’s their annual income?
·
What’s their education level?
·
What do they do for a job?
·
What are their hobbies?
·
What’s their lifestyle like?
Consider the power of the hashtag.
While hashtags might seem
cheesy or something than an annoying teenage girl might use, if you look a
little a deeper you can discover just how
powerful they are.
· What hashtags are your ideal customers using?
o Firstly
research what the most popular hashtags are in your niche. Try to find a nice
balance between incredibly popular keywords and those with a medium sized
following. This will take your exposure through the roof.
·
Turn your answers into hashtags.
o Take
the answers you’ve come up with from creating you customer profile and turn
them into hashtags. For example use the hashtag of your target location and see
what the top posts are, find out how you can insert your brand into that
demographic.
·
What hashtags are your competitors using?
o An
easy way to curate hashtags is to take a look at what your competitors are
doing with their content and the hashtags they’re using. See if you can find a
way to piggyback off their style off what they’re doing.
·
Hide your hashtags in the comments.
o Don’t put your hashtags into the
description of the photo itself. This way you’ll be able to keep a clean and
uncluttered description of your photo and still reap all the benefits of having
hashtags.
·
Find out what content your customer are using.
o By
following the hashtags your customers are using you’ll be able to do valuable
research and figure out what content your customers like the most. Let your
competitors experiment for you while you cherry-pick the themes and tones you
know your customers will engage with.
thanks alot
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