A webinar provides businesses with the opportunity to educate people on a particular topic that relates to their business. It also is a great tool to promote brand awareness and assert yourself as a thought leader. It allows consumers to connect with that business on a deeper level. If you run a webinar right, and promote it well, attendees will leave with good feelings about your company which can mean they recommend you to their own network and come back for more themselves.
But,
there is a webinar situation you never want to find yourself in.
Chances
are if you’ve run webinars in the past, you’ve experienced something similar.
Maybe you gave it one shot, couldn’t attract enough people and ran far, far
away, never to try it again.
Don’t
let this experience prevent you from trying webinars in the future. There’s
some great strategies to get people to register, and we’re going to show you!
Map It Out Far In Advance
Putting
your webinar on the back burner, then trying to get it going in a short period
of time is a failure before you even start. A webinar takes time and
commitment. You’ve got to focus on content and attracting people to attend. A
solid strategy is to have one or two persons focus on the presentation while
someone else works on drawing people to the event.
This
doesn’t necessarily mean you want to start months in advance, however. Chances
are many of your registrants are going to happen right away, so if they sign up
a month or two out from the actual webinar, they may lose interest or forget. I
recommend starting 2 or 3 weeks out. Anything less, and you might as well not
even try.
Timing is Key
Believe
it or not, but the day and time has an impact on whether or not you have a
sold-out arena for your event. Let’s start with the day. Monday is typically a
catch up day while Thursday and Friday…well, if you’re anything like me, you’re
probably already thinking about the weekend. This leaves Tuesday or Wednesday.
The
time of the event is also key. Early morning and you might have a room full of
people struggling to keep their eyes open. Obviously you want to avoid the
lunch break time and you don’t want to make people sit through your webinar
while they are trying to wrap up on the day. I recommend a late morning or
mid-afternoon time for your webinar.
Landing Page: Keep it Simple
Your
landing page could be the difference between a sold-out stadium or an empty
arena. If they land on a page and they don’t feel it’s the right page, they
will most likely hit the dusty trail. You want to keep things simple and make
it easy to register —a quick welcome followed by the details of your webinar.
Asking too many questions to register could scare them away. Keep it simple,
with basic info. such as name, email address and company name.
What Channels to Use?
Once
you’ve got your landing page created, it’s time to start luring in your guests.
Start with social media. Figure out the best platforms for spreading the word
and get posting! Also be sure to include a link to your landing page with any
outbound material. If you’re sending an email blast or a newsletter, be sure to
make your event and landing page noticeable. The more visibility, the better
off you are for filling the seats at your webinar.
So
those are a few basics that we use to get our list full of eager-to-learn
registrants. A rule of thumb we use is to sit down and map it out well in
advance. The more you map it out and create a plan, the better chances you are
to have a sell-out crowd.
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