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Guest blog post by Dave Landry Jr.
We’ve come a long way since the invention of the printing
press. And lots of mass publishing has moved online. With the advent of
computers and word processing units, digital content publishing is just easier,
with faster delivery times and a (potentially) wider reach.
All businesses should be publishing content, but a small
business especially should become its own e-publisher. Take advantage of the
digital revolution and optimize your use of online publishing platforms.
Here’s how...
Social Media
Social media is one of the quickest and easiest forms of
publishing your own business-related content. Having an active presence on
platforms like Facebook and Twitter allow you to publish short bits of content
at regular intervals along with photography or graphics. LinkedIn and Google+
also offer opportunities for publishing content from your company for the
purposes of connecting with an audience.
Websites
Your website should definitely house a cache of published
content. Your audience should be able to find information on your company in
the form of:
●
Newsletters
●
Press Releases
●
Company Biographies and/or Mission Statements
●
Blog
Because your website is still the biggest first impression you
can make on most of your target audience, it’s imperative to have established
go-to content where individuals can quickly find the information they’re
looking for about your products or services.
Blogs
As previously mentioned, blogging is a necessary component of a
stable of self-published content. The blog is the staple of sharing thoughts in
contemporary times. As such, it’s recommended that your business have an
official company blog to post blurbs on industry trends, specific happenings,
or even random issues.
For a smaller business composed of just one or a few persons, a
blog is a great way to run your business. Many self-publishers use platforms
like Wordpress from which they publish regular content as well as conduct most
of their business. A blog is a great way to increase transparency about your
business, or engage in dialogue about your industry or craft.
E-Books
Devices for reading books, or eBooks, have become extremely
popular in the past five years. Not only do people use their mobile phones for reading e-books, they also
purchase tablets and other e-reader devices for better accessing content
on-the-go and at their convenience. Reflecting this boom in consumer
preference, more people are publishing their own e-books for direct sale on
merchant websites like Amazon.com.
Take a look at the evolution of publishing as portrayed in the
infographic below. Users are accessing content in a variety of ways, and
publishing themselves, as well. What you
learn about how people consume published material may surprise you!
You have to know your history to know where you're going! Here's how we got from stone tablets to code and graphics...
That was correct because technolgy evolves today, publishing is more easier and and just one click you can send it to other people wihout any hustle, Thank you for this post I learn a lot of things and idea that I will be use on to my article.